Am I attracting the kind of clients who energize me—or exhaust me?
Maybe you’re overbooked but burnt out. Maybe your rates don’t match your results. Or maybe you’ve just outgrown the clients you used to be excited about.
In this episode, I’m diving into something I’ve been thinking a lot about: how our client rosters reflect the stage our business is in—and what it takes to shift into something that feels aligned, energized, and sustainable.
After 14 years in business, I’ve seen it all: scope creep, boundary-stomping, people-pleasing (hi, former yes-girl here 🙋♀️), and that moment when you realize… this isn’t the work you want to be doing anymore.
This episode is equal parts reflection and strategy—so if you’re in a season where your business is growing but your clients aren’t matching that growth, we’re gonna talk about how to shift that, without burning everything down.
On This Week’s Episode, We Discuss:
- Why Your Clients Feel “Off” Right Now: What it really means when clients ghost, exhaust, or outgrow your process.
- The Mirror Effect: How your client list reflects the current maturity level of your business.
- Boundaries, Burnout & People-Pleasing: Why good service doesn’t mean saying yes to everything.
- The Trap of the Scrappy Start: Why staying in hustle mode too long will stall your growth.
- Scope Creep & Undervaluing Your Time: Real stories and fixes you can use today.
- The Shift to CEO Energy: What changes when you start attracting aligned, high-calibre clients.
- Pricing for Transformation, Not Time: Moving from hourly rates to value-driven pricing.
- Practical Strategies for Attracting Better Clients: How to audit your offers and evolve your messaging.
- Raising Your Standards: How to qualify leads, screen for red flags, and finally stop client whack-a-mole.
- Permission to Evolve: Why it’s okay to outgrow clients—and how to make space for the ones who truly get you.
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