Is your website actually converting—or just sitting there looking cute?
In this video, I’m joined by my longtime friend (and total website genius) Andrea Krones, co-owner and Creative Director of Inkling Design. Andrea’s not just about pretty pages—she’s all about purposeful design that guides people toward action, grows your email list, and helps your site actually support your business goals.
We’re unpacking the most common mistakes service providers make when it comes to websites—from cluttered layouts and vague CTAs to ignoring the customer journey entirely. And we’re giving you the practical tools to fix them.
This is the kind of episode where you’ll want to take notes—whether you’re planning a redesign, prepping for a launch, or just need a website that finally works as hard as you do.
On This Week’s Episode, We Discuss:
- The #1 Website Mistake (And It’s Not Bad Design): Why skipping strategy is what’s really hurting your conversions.
- Pretty vs. Powerful: What separates eye-catching websites from ones that generate leads and grow lists.
- The Anatomy of a Great Customer Journey: How to structure your pages so visitors know exactly where to go next.
- CTAs That Convert (Not Confuse): Why more isn’t better—and what to do instead.
- Lead Magnet Strategy 101: Where to place opt-ins, what to offer, and how to get people to say yes.
- Designing for Launches: Simple tweaks that make your next big promo actually pop on your homepage.
- Overdesign Alert: Why busy, collage-style pages are killing your UX and what to do about it.
- The SEO vs. UX Tug-of-War: How to optimize for both without sacrificing user experience.
- What to Track (And How to Start): Easy-to-implement tracking tips so you can measure what’s actually working.
- 2025 Web Trends to Watch: Human vs. AI content, and why storytelling is still your secret weapon.
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Connect with Andrea:
Follow Andrea on Instagram: https://www.instagram.com/inkling.design/)
Follow Andrea on LinkedIn: https://www.linkedin.com/in/andreakrones/)
Check out Andrea’s website: https://inklingdesign.ca)
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