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三刀
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三刀:我认为小米YU7在外观设计上与小米SU7相似,但与法拉利SUV的相似度降低。法拉利官方在小米YU7发布会前发布了一条祝贺皮耶罗·法拉利生日的微博,时间点微妙,引发了撞色争议。虽然颜色可以有细微差别,经典设计有相似之处,但法拉利不应回应此事,否则小米的营销将非常成功。绿色车身难以驾驭,只有经典设计的车才配拥有,小米YU7设计师对此有自信。网友对小米YU7撞色事件的看法存在分歧,有人认为是巧合,有人认为是蹭流量。我个人认为法拉利无需在意此事,保时捷的回应是错误的。

Deep Dive

Chapters
This chapter analyzes the coincidental release date of Xiaomi YU7 and Ferrari's anniversary, and the similar color schemes of both cars, exploring whether it was a mere coincidence or a calculated marketing strategy by Xiaomi.
  • Xiaomi YU7's launch date coincided with the 80th birthday of Piero Ferrari.
  • Both cars shared a similar green color scheme.
  • The event sparked heated discussions amongst fans of both brands.
  • Xiaomi's marketing strategy was deemed successful if Ferrari didn't respond.

Shownotes Transcript

本期提要: 1、小米YU7与法拉利“撞色”事件 2、小于YU7定价的两种策略 3、小米YU7买车需要注意的点 4、小于YU7的核心卖点”天际屏“ 5、小米YU7我最不喜欢的地方 想与三刀1对1交流,扫码加入知识星球