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cover of episode The Rise of Spotify, with Liz Pelly

The Rise of Spotify, with Liz Pelly

2025/3/24
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Intelligence Squared
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Liz Pelly: 我在书中全面探讨了 Spotify 的起源及其对音乐产业的变革性影响。Spotify 的成功源于其独特的商业模式，包括免费增值模式和流畅的用户体验。最初，Spotify 的商业模式是通过广告盈利，但后来与唱片公司合作，采用了免费和付费订阅的混合模式。Spotify 的成功也与其播放列表功能有关，该功能融合了传统混音带文化和商业广播的元素，创造了一种新的商业逻辑。在 Spotify 的发展过程中，其策略也发生了转变，从最初的提供所有音乐访问转变为推荐个性化音乐体验，这与他们对用户行为的研究结果有关。Spotify 的个性化推荐并非全新概念，但其规模和数据收集能力使其达到新的水平。Spotify 海量的数据收集和算法推荐系统，加剧了用户对音乐的被动消费，也引发了关于数据收集、隐私和用户体验的讨论。Spotify 使用“完美契合内容”策略，委托制作大量廉价的背景音乐，对音乐人和听众都造成负面影响。Spotify 的算法和播放列表策略改变了音乐创作的格局，对某些类型的音乐创作造成负面影响。Spotify 的盈利模式对独立音乐人极其不利，大型唱片公司占据主导地位。Spotify 的“音乐发现”叙事掩盖了其平台对独立音乐人的不利影响。 Timandra Harkness: 作为一名 Spotify 用户，我亲身体验了其个性化推荐功能。我认同 Spotify 改变了人们与音乐互动的方式，但同时也思考其对音乐人，特别是独立音乐人的影响。

Deep Dive

Chapters
Spotify's rapid growth from its 2008 launch is analyzed, highlighting its user-friendly interface, freemium model, and strategic playlist approach. The evolution of the streaming model is also examined in the context of previous attempts and the influence of the music industry.
  • Spotify's market share (30% of the 84% streaming market share),
  • Its initial ad-funded model and subsequent shift to freemium,
  • The superior user experience compared to earlier streaming services.
  • The role of the free tier in its success.

Shownotes Transcript

Music has become increasingly playlisted, personalized, and autoplayed. But how did we get here, and what does it mean for artists, listeners, and the music industry as a whole?

In today’s episode, journalist Liz Pelly unpacks the origins of Spotify, its meteoric rise, and its transformative impact on the way we create and experience music. Whilst researching for her new book,* Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist, *Pelly conducted over one hundred interviews with industry insiders, former Spotify employees, and musicians.

Liz Pelly is a music journalist and author living in New York. Her essays and reporting have appeared in the Baffler, where she is a contributing editor, as well as in the Guardian, NPR, Rolling Stone and Pitchfork.

She’s joined by Timandra Harkness, writer, presenter and author of Technology is Not the Problem, for a conversation on the ethics of streaming, the economics of playlists, and the hidden costs of the “perfect” listening experience.

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