We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Instant Reaction: Netflix Logs Record Profit, But Withholds User Data

Instant Reaction: Netflix Logs Record Profit, But Withholds User Data

2025/4/17
logo of podcast Bloomberg Surveillance

Bloomberg Surveillance
AI Deep Dive AI Chapters Transcript
People
L
Lucas Shaw
M
Mark Douglas
Topics
Lucas Shaw: 我认为Netflix完全可以用销售额和利润来衡量，无需依赖订阅用户数。虽然少了订阅用户数这个指标，我们分析起来没那么有趣，但其他公司也都是用销售额和利润来衡量业绩的。Netflix第一季度在几乎所有指标上都达到了或超过了预期。Netflix的竞争压力主要来自YouTube等视频平台，而非传统好莱坞竞争对手。Netflix对竞争对手的关注程度会根据季度业绩而变化，业绩好的时候，他们会更关注长远发展。停止公布订阅用户数据，可能是因为其增长速度不如以往，但这只是他们调整业绩指标的众多手段之一，他们还会通过涨价、广告等方式来调整。Netflix受关税和贸易的影响相对较小，但并非完全免疫，轻微的用户流失对他们来说也是个难题。投资者应该关注Netflix广告业务的具体数据，因为他们一直都在强调这块业务的重要性，但目前公布的数据还比较模糊。 Mark Douglas: Netflix广告业务的收入潜力巨大，因为广告支持套餐的新用户尚未完全实现盈利，每位用户收入潜力巨大。Netflix广告体验与其他流媒体平台类似，但精准投放还有待提高。Netflix的股票被低估了，因为其用户粘性极高，用户不太可能取消订阅。Netflix凭借先发优势和用户习惯，在流媒体市场占据领先地位，能够将普通内容转化为热门内容。广告商更青睐直播体育赛事广告位，Netflix将直播体育赛事扩展到美国以外的市场，将带来巨大的机遇。Netflix尚未获得更多国际体育赛事转播权，可能是因为现有长期合同的限制。他们善于将普通赛事转化为热门赛事。广告商对Netflix广告位很感兴趣，但并非只选择Netflix。Google对其在线广告技术市场垄断案的判决结果并不担忧。

Deep Dive

Chapters
Netflix exceeded Wall Street's profit forecasts in Q1, driven by a price increase and strong programming. This is the first time they reported without subscriber data, shifting focus to traditional financial metrics like sales and profit. The discussion analyzes the company's performance, competitive landscape, and future prospects.
  • Netflix Q1 profit exceeded estimates
  • First report without subscriber data
  • Strong performance across sales and operating income
  • Focus on traditional financial metrics
  • Analysis of competition and content strategy

Shownotes Transcript

Netflix reported first-quarter profit that exceeded Wall Street forecasts, boosted by a recent price increase and a strong slate of programming across the globe, like the hit UK series Adolescence. The owner of the world’s most popular online TV network said in a statement Thursday that earnings rose 25% to $6.61 a share, easily beating analysts’ estimates of $5.68. Sales grew 13% to $10.5 billion, in line with projections. This is the first time Netflix has reported financial results without disclosing how many customers it added or lost — the main yardstick investors previously used to gauge the company’s performance. Management is forcing investors to judge its success or failure based on more traditional financial metrics. The company boosted operating income by 27% to $3.3 billion, beating expectations of $3 billion. Its operating margin of 31.7% was more than three percentage points above its own forecast. For instant reaction and analysis, hosts Carol Massar and Tim Stenovec speak with Bloomberg News Entertainment Reporter Lucas Shaw and Mark Douglas, President and CEO of MNTN.

See omnystudio.com/listener) for privacy information.