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cover of episode #331 请查收这份声动活泼给你的 2024 年终汇报

#331 请查收这份声动活泼给你的 2024 年终汇报

2024/12/31
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声东击西

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丁教 Diane
联合创始人和主播,专注于科技新闻和行业分析。
孟依
担任《声动活泼》播客主播,专注于解读商业和社会热点话题。
徐涛
通过播客平台探讨基金会和公民参与公益,推动社会问题解决和公民社会发展。
Topics
徐涛:本期节目是声动活泼2024年终汇报,回顾了一年来旗下三档播客节目(声动早咖啡、科技早知道、声东击西)的内容创作尝试与创新,包括奥运咖啡豆系列节目的制作挑战与经验总结、美国大选系列节目的高效制作流程、以及在苹果总部、上海时装周、迪士尼发布会等现场的报道尝试。此外,还分享了播客制作大师课的经验,以及对播客行业未来发展的展望。 在节目中,徐涛重点介绍了《声东击西》美国大选系列节目的高效制作流程,以及如何通过听众投稿快速反应热点事件。他分享了团队在节目制作中遇到的挑战和经验,以及如何通过不断迭代和改进,提高节目制作效率和质量。他还谈到了播客行业的发展趋势,以及声动活泼在付费节目和会员制度方面的探索和成果。 最后,徐涛对声动活泼未来发展方向进行了展望,并鼓励听众加入“声动胡同会员计划”,支持他们的内容创作。 丁教 Diane:本期节目是声动活泼2024年终汇报,重点回顾了《科技早知道》节目的内容创作和创新,包括在苹果总部、英伟达GTC等现场的报道尝试,以及对Transformer论文八子AI创业公司的深入研究和报道。此外,还分享了在香港举办的Future & Remix论坛的经验,以及对播客行业未来发展的展望。 在节目中,丁教Diane重点介绍了《科技早知道》节目在内容创新方面的尝试,例如加入视频内容,并在YouTube和Bilibili平台发布。她还分享了参加多个科技行业活动(如CES和GTC)的经验,以及对AI浪潮的观察和思考。此外,她还谈到了播客在营销领域的应用,以及特朗普竞选如何利用播客进行宣传。 最后,丁教Diane对播客行业未来发展趋势进行了展望,并对声动活泼未来的内容创作方向进行了规划。 孟依:本期节目是声动活泼2024年终汇报,重点回顾了《声动早咖啡》节目的内容创作和创新,包括奥运咖啡豆系列节目的制作挑战与经验总结,以及在苹果活动、上海时装周、迪士尼发布会等现场的报道尝试。此外,还分享了团队在内容制作方面的经验,以及对播客行业未来发展的展望。 在节目中,孟依重点介绍了《声动早咖啡》节目在内容创新方面的尝试,例如与特特菲连线讨论霹雳舞项目,以及如何通过测试不同的版本,改进节目制作流程。她还分享了团队在节目制作中遇到的挑战和经验,以及如何通过不断迭代和改进,提高节目制作效率和质量。此外,她还谈到了团队在内容人才培养方面的经验,以及如何通过内部培训和工作坊,提升团队成员的内容创作能力。 最后,孟依对声动活泼未来发展方向进行了展望,并鼓励听众支持他们的内容创作。

Deep Dive

Key Insights

What were some of the key innovations and challenges faced by the 'Shengdong Morning Coffee' team in 2024?

The 'Shengdong Morning Coffee' team faced significant challenges in 2024, particularly with their 'Olympic Coffee Beans' series. They aimed to bring more voices from Paris to their audience, involving local volunteers and long-term residents to share unique perspectives. The team also experimented with new formats, such as live reporting from events like the Shanghai Fashion Week and Disney's Asia-Pacific Content Showcase. Despite the difficulties, these efforts led to valuable insights and a clearer direction for future projects.

How did the 'Shengdong Morning Coffee' team handle the pressure of rapid content production during the 2024 US election?

The 'Shengdong Morning Coffee' team managed the pressure of rapid content production during the 2024 US election by pre-planning extensively and dividing tasks efficiently. They watched live events, gathered social media reactions, and quickly synthesized information to produce timely episodes. Their ability to adapt and iterate on their process allowed them to deliver content swiftly while maintaining quality, earning recognition from industry peers.

What were some of the major events and collaborations that 'Shengdong Morning Coffee' participated in during 2024?

In 2024, 'Shengdong Morning Coffee' participated in several high-profile events and collaborations, including an interview with Tim Cook in Shanghai, coverage of the Shanghai Fashion Week, and attendance at Disney's Asia-Pacific Content Showcase in Singapore. These opportunities allowed the team to enhance their content with on-the-ground reporting and expand their reach in the industry.

What were the key takeaways from the 'Olympic Coffee Beans' series produced by 'Shengdong Morning Coffee'?

The 'Olympic Coffee Beans' series by 'Shengdong Morning Coffee' provided key insights into the intersection of sports and culture. The team focused on bringing diverse voices from Paris, including local volunteers and expatriates, to share their experiences and perspectives on the Olympics. This series highlighted the challenges of blending artistic elements like breakdancing with competitive sports and offered a fresh take on traditional sports reporting.

How did 'Shengdong Morning Coffee' experiment with new formats and content delivery in 2024?

In 2024, 'Shengdong Morning Coffee' experimented with new formats by incorporating live reporting and on-the-ground interviews into their episodes. They also tested different presentation styles, such as having team members directly share their research and insights on air. These experiments helped the team refine their approach and identify areas for future improvement, particularly in focusing more on the sports industry and enhancing the role of on-site reporters.

What were some of the notable achievements and recognitions received by 'Shengdong Morning Coffee' in 2024?

In 2024, 'Shengdong Morning Coffee' received notable recognitions, including invitations to major events like Apple's WWDC and Disney's Asia-Pacific Content Showcase. Their ability to deliver high-quality, timely content during the US election also earned them praise from industry peers. These achievements underscored the team's growing influence and professionalism in the podcasting industry.

What were the main challenges faced by the 'Shengdong Morning Coffee' team in producing the 'Olympic Coffee Beans' series?

The main challenges faced by the 'Shengdong Morning Coffee' team in producing the 'Olympic Coffee Beans' series included coordinating live interviews with Paris-based contributors, ensuring high audio quality, and experimenting with new presentation formats. The team had to navigate time zone differences and technical issues, such as finding quiet locations for late-night recordings. Despite these hurdles, the series provided valuable lessons and insights for future projects.

How did 'Shengdong Morning Coffee' adapt to the changing podcasting landscape in 2024?

In 2024, 'Shengdong Morning Coffee' adapted to the changing podcasting landscape by experimenting with new content formats, such as live reporting and on-the-ground interviews. They also expanded their reach by participating in major events and collaborating with industry leaders. These efforts allowed the team to stay relevant and continue delivering high-quality content to their audience.

What were some of the key lessons learned by the 'Shengdong Morning Coffee' team in 2024?

In 2024, the 'Shengdong Morning Coffee' team learned the importance of thorough testing and audience feedback when experimenting with new formats. They also realized the value of focusing on specific themes, such as the sports industry, to provide more targeted and insightful content. Additionally, the team gained confidence in their ability to innovate and adapt, which will guide their future projects.

How did 'Shengdong Morning Coffee' leverage its audience to enhance its content in 2024?

In 2024, 'Shengdong Morning Coffee' leveraged its audience by encouraging listener contributions and feedback, particularly during their US election coverage. This approach allowed the team to incorporate diverse perspectives and real-time insights into their episodes. The audience's active participation not only enriched the content but also strengthened the connection between the team and their listeners.

Chapters
2024 年,声动活泼旗下的三个播客节目取得了显著的成绩,并进行了多次内容创新尝试,例如奥运咖啡豆系列的现场报道和连线,以及科技早知道的视频尝试。节目制作团队也面临着挑战,例如如何平衡创新与效率,以及如何应对突发事件。
  • 声动早咖啡制作了数百期节目
  • 奥运咖啡豆系列节目是制作过程中最困难的
  • 尝试了现场报道、连线等新的节目形式
  • 科技早知道节目增加了视频内容
  • 面临内容创新和效率的挑战

Shownotes Transcript

声动活泼向听众们汇报的年终节目在 2024 年最后一天如约而至。我们三档节目:「声东击西」「科技早知道」以及「声动早咖啡」的三位主播,也是声动活泼的创始人和主创坐在一起,回顾了这一年来声动活泼的伙伴们在内容创作上所做的尝试与创新。

「声东击西」大选系列如何做到超高效率更新?「声动早咖啡」在今年尝试了哪些商业现场报道?新的一年我们在内容创新和声动胡同的搭建上还有哪些新想法……

感谢过去的一年大家对我们的关注和支持,新的一年,希望我们的声音能够陪伴大家一起探索更大的世界。

最后,如果你认可我们正在做的事情,期待我们持续制作好内容,「声东击西」邀请你加入声动胡同计划),和我们一起,成为好内容的一部分!

本期人物 徐涛,声动活泼联合创始人 丁教 Diane,声动活泼联合创始人 Mengyi,「声动早咖啡」主播

主要话题 [01:31] 新尝试、新挑战,早咖啡小组 2024 年的「打怪升级」之路 [14:26] 苹果总部、上海时装周、迪士尼发布会……今年我们尝试的现场报道 [24:58] 大选系列节目超高效率更新的背后是怎样的工作流程 [34:24] 今年国内外的播客行业都有哪些新动态 [49:10] 揭秘声动活泼的「播客制作大师课」

Untitled 加入「2025 声动胡同会员计划」,成为好内容的支持者! 「声动胡同会员计划」是听众们付费支持声动活泼持续制作好内容、做更多创作尝试的计划。

如果你在节目中有所启发,或是认可我们正在做的事情,我们想邀请你来付费支持我们!)

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往期节目 奥运咖啡豆|更快、更高、更浪漫,巴黎奥运是否在法式节奏中准备就绪?) 奥运咖啡豆|更快、更高、更浪漫,巴黎奥运是否在法式节奏中准备就绪?) 图拉斯®|奥运咖啡豆:起源于街头的霹雳舞,为什么能登上奥运舞台?) 奥运咖啡豆|巴黎奥运会蓄势待发,申奥热情为何在全球悄然降温?) 奈飞的广告有了更多观众,为何还是很难吸引广告商?) S8E09 | 苹果 WWDC 现场速递,大众可以使用的 AI 到来了吗?) S8E01 | 2024 英伟达 GTC,我们看到的芯片之外的野心) S8E02 | AI 时代的仙童八叛逆?聊聊 Transformer 论文八子的 AI 创业公司都在做什么) #329 特朗普 2.0 时代,一场美国精英年轻人理性政治讨论的切片) #327 硅谷与白宫:科技巨头的躬身入局和置身事内) #326 从美国的高监禁率、犯罪率,看选民情绪与大选背后的迷思) #325 跨越红蓝:七位在美华人的政治选择和选择背后的理由|2024 Election) #324 大选夜加更:特朗普迎来他的 2.0 时代|2024 Election) #323 美国大选投票为何无需身份证,舞弊有可能吗?来自美国一线计票员的观察|2024 Election) #322 美国最年轻一代选民的争吵、分裂和与父辈不同的烦恼|2024 Election) #321 从俄乌中东到东亚,美国大选会如何影响世界的其他地区| 2024 Election) #320 究竟谁的移民政策更友好?来自美国移民律师的一线观察 | 2024 Election) #318 经济账 vs.选票账:美国大选经济政策倡议背后的复杂现实 | 2024 Election) #316 万斯 vs. 沃尔兹:美国大选辩论迎来终局之战 风暴中的副总统辩论 | 2024 Election) #312 精心设计的微笑进攻 vs. 暴怒防守:直击哈里斯和特朗普首场辩论 | 2024 Election) #309 有意为之的形式大于内容:民主党党代会如何演变成氛围派对|2024 Election) #307 另一位「底层叙事」副总统候选人沃尔兹:哈里斯和民主党的政治考量| 2024 Election) #305 拜登退选哈里斯接棒,天降女主还是权宜之计|2024 Election) #304 遇袭后的特朗普与被选中的万斯:「天选之子」与「寒门逆袭」的联手造梦|2024 Election) #302 拜登之外,谁还能与特朗普一战? 丨 2024 Election) Future & Remix 论坛回放 1 | The Evolution of AI in Creative Work) Future & Remix 论坛回放 2 | AI and the Future of Media Consumption) Future & Remix 论坛回放 3 | Artificial Emotions: How AI is Redefining Our Affection for Fictional Characters)

给声东击西投稿 「声东击西」开放投稿啦,如果你在日常生活中产生了任何想要与我们分享的观察和思考,它可能是一个引起了你注意的社会现象,也可能是对你而言很有启发意义的一本书或一个影视剧,都欢迎你写下来与我们分享。 期待你的来信,我们一起「声东击西」~ 投稿入口)

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