In Ep 29 of the Make Me a Marketer Show, special guest Dylan Schmidt of the "Digital Podcaster Podcast" and I discuss the importance of authenticity and purpose when starting and growing a podcast.We discuss the importance of defining your "Why", having a clear purpose that drives your show, and how your show will evolve over time.Later in the show, we dive into tactical details for growing your podcast. We talk about how podcasting is different than other content platforms such as YouTube, t...