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cover of episode Jim Egan, CEO BBC Global News, on the reasons for the latest economic success of the BBC – DMEXCO Podcast Episode 24

Jim Egan, CEO BBC Global News, on the reasons for the latest economic success of the BBC – DMEXCO Podcast Episode 24

2019/5/16

DMEXCO Podcast

Shownotes Transcript

Jim Egan, CEO BBC Global News, describes the initiatives taken at the BBC, leading to a string increase in digital eyeballs and advertising revenues.