Dan Lofgren has made a career tackling projects across Utah's income spectrum - from high-rise luxury like his Liberty Sky to deeply affordable housing renting for just $500/month. He shares the surprising personal rewards he's uncovered providing attainable housing and explains the complex financing that makes it possible. Lofgren also pushes cities to act now rather than waiting to solve affordability through drawn-out planning. With insights spanning downtown development to empowering the impoverished, this veteran developer provides an eye-opening look at the housing landscape. Can bridging the gap be good business while benefitting the broader community?
