This week on the High Rise our hosts Cy Scott and Emily Paxhia have a fun and fascinating conversation with Troy Datcher, CEO of The Parent Company. Datcher represents the first time a Black CEO has lead a major public U.S. cannabis organization. Previously in his career he served as Senior Vice President and Chief Customer Officer at The Clorox Company where Troy was responsible for the Company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company's vast portfolio of brands…no big deal. Mr. Datcher’s business acumen has lead his career down many other interesting paths, including NASCAR and The Procter & Gamble Company.
In this episode Cy and Emily start off by learning about Troy’s background and what lead him down the path of becoming a cannabis CPG company leader. Then the conversation moves into talking about the California market and likening it to being like an endurance athlete training at altitude — highly competitive and always breeding the best outcomes.
From there, our hosts dive into The Parent Company’s outlook for the year ahead and their brand portfolio, where authenticity and connection to the plant is a guiding force for being able to speak directly to consumers. Finally they discuss social equity programs and why it is such an important mission for the cannabis industry to get right.
We say it every week, but we think you’re going to really enjoy this episode. Troy was such a fun guest to have join us for another great conversation on the High Rise. Please remember to rate and subscribe to us wherever you get your podcasts and be sure to tell your friends about us!
https://www.linkedin.com/in/troy-datcher-9a84664/)
https://ir.theparent.co/governance/executive-management/default.aspx)
https://www.josephineandbillies.com)
https://www.peakz.com)
Headset)
