Keith sits down with Clifford, founder of Booze Vacation, for a candid chat about our complicated relationship with alcohol. As men get older, regular drinking can start negatively impacting health, fitness goals, sleep quality, testosterone levels, and more.
But social pressures and associations between alcohol and fun/relaxation make it tough to change ingrained habits. Clifford shares his own journey to launching Booze Vacation as a passion project during COVID, when taking a break transformed his health at age 40+. He wanted to create a judgment-free space to address this common issue among his peers.
They discuss:
The pros and cons to drinking culture, and why moderation gets harder with age
Pushing past fears of missing out on bonding opportunities if you don't drink
Embracing your "preacher" voice to influence friends in a positive way
Getting comfortable being the odd man out who swims against the tide
Marketing a "vice" positively with aspirational messaging
The importance of authenticity in connecting with your audience
Keeping active to "kick ass" well into your 80s
Clifford offers an empathetic take on a tricky topic. He aims to provide realistic solutions, not shame people for enjoying alcohol. As Keith notes, movements need the right leader
Clifford's raw honesty makes him perfectly suited to spearhead this conversation.
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