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cover of episode Business Jargon: Jargon about success

Business Jargon: Jargon about success

2024/12/2
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Learning English For Work

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Pippa: 我们之前在播客中讨论过,经理们喜欢使用很多商业术语。商业领袖更有可能说他们喜欢这些术语,而其他人则觉得很烦人。设定和确保每个人都达到特定目标并取得成功往往是经理的责任,因此他们似乎已经发展出一些常见的隐喻来谈论这些目标、我们如何衡量这些目标以及我们如何在其中取得成功。 我们今天讨论的术语包括“低垂的果实”,“拨动指针”,“拨动刻度盘”,“趁热打铁”,“利用”,“关键绩效指标”(KPI)以及“突破极限”。这些术语反映了在工作中衡量成功和实现目标的不同方法。 例如,“低垂的果实”指的是那些容易实现的目标,而“拨动指针”和“拨动刻度盘”则指的是对结果或公众舆论产生显著影响。 “趁热打铁”指的是充分利用有利时机,而“利用”则指的是有效利用现有资源。KPI是衡量绩效的关键指标,而“突破极限”则指的是尝试一些新的、具有风险但可能带来巨大回报的方法。 这些术语在商业环境中很常见,理解它们对于有效沟通和在工作中取得成功至关重要。 Phil: 在谈论工作中的成功和取得成果时,有很多商业术语。例如,'低垂的果实'指的是那些容易实现的目标,'拨动指针'或'拨动刻度盘'指的是带来显著的变化,'趁热打铁'指的是充分利用有利时机。 另外,'利用'指的是有效利用现有资源,KPI(关键绩效指标)是衡量目标和绩效的指标,'突破极限'指的是尝试一些新的、具有风险但可能带来巨大回报的方法。 这些术语在工作中很常见,理解它们有助于更好地理解同事和上司的意图,并在工作中取得成功。 这些术语的使用也反映了现代商业环境中对效率、创新和结果的重视。

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This chapter introduces the concept of 'low-hanging fruit' and 'move the needle' as jargon used in business settings to describe easily achievable tasks and making noticeable changes, respectively. The metaphor of picking apples is used to illustrate the concept of low-hanging fruit.
  • Low-hanging fruit refers to easily achievable tasks.
  • Move the needle signifies making a noticeable change.

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Hello and welcome to Learning English for Work, the podcast where we help you improve your business English. I'm Phil. And I'm Pippa. Today we're talking more about business jargon and specifically jargon for when things are going well at work. Yes, today's episode is all about jargon for success at work. Remember, you can find all the vocabulary from this episode and a full transcript to read along on our website. Be

bbclearningenglish.com So, Pippa, there's a lot of jargon around being successful and getting results at work, right?

Yes, we've talked before on the podcast about how managers like to use a lot of jargon. So business leaders are more likely to say they like jargon, whereas other people find it annoying. And it's the managers that tend to be responsible for making sure that everyone's meeting certain goals and is being successful. And so they seem to have developed quite a few common metaphors to talk about these goals, how we measure them and how we succeed in them.

So let's have a look at a few jargon phrases. OK, so the first phrase we have is low-hanging fruit. And this is to talk about the most easily achievable tasks or goals. So imagine that you are picking some apples, Phil. It's much easier to get the apples at the bottom, the low-hanging fruit. And so someone at work might advise you to do that, to go for the low-hanging fruit.

Yes. And there's another one we've got here. Move the needle. And I think that's about making a noticeable change. So think about an old set of scales where you're weighing something and it has a needle which moves based on the weight. So if you move the needle, you've made a change to the weight. And there's a similar phrase, move the dial. And we often use this to talk about a change in public opinion about something, how people have changed how they think.

Yeah, so if your boss said we really need to move the needle on this, it means we need to change something. We need to show that we've changed something. And if they said that we need to move the dial, it means we need to change public opinion, change what people are thinking about this thing. The next phrase we have is make hay while the sun shines. Do you know what that means, Phil? Yeah.

I'm not sure. Could you explain it? Yes. So it's about making the most of a good opportunity or a good set of circumstances whilst it lasts.

So hay is grass that is cut and then dried and it's usually fed to animals. So you see it on farms a lot and you need dry weather to make hay. You need sunshine. So if you say let's make hay whilst the sun shines, it means let's kind of do things whilst there's a good opportunity or whilst conditions are good.

And we use it metaphorically a lot. And people often shorten it just to make hay. So you might hear people saying, oh, we need to make hay of that opportunity. And it's used a lot in politics as well. OK, so I guess an example of that could be if you...

I don't know, if you have a company that sells Santa Claus outfits, as I'm sure lots of people do, round Christmas you're going to be able to sell a lot more Santa Claus outfits. So you might say, oh, December's coming. I can really make hay here and get loads of those Santa suits sold. Yeah, excellent example. Very festive. ♪

We've been asking for the jargon you hear at work. Our colleagues at Business Daily, that's a BBC World Service business programme, ask their listeners on Facebook about the jargon that confuses or annoys them. Yes, and lots of people mention language around targets and achievements at work.

So the first one we have is leveraging, also pronounced as leveraging by some people. And leverage as a verb means to use something you already have to get something new or better. So people at your work might talk about leveraging a customer base or a list of emails, maybe to sell more products. And lots of people on Facebook said they found this annoying or that it was overused in their workplace.

Another one was KPI, which is three letters that stand for Key Performance Indicator. And this is what companies use to set goals and to measure them. And maybe it's people don't like being measured, perhaps, is why we don't like that one.

And another phrase that was mentioned was push the envelope. Now, Phil, I didn't know what this meant. So I had to go and look it up. And to push the envelope means to do something new that goes beyond normal limits to get results. So according to the Oxford English Dictionary, this phrase actually comes from engineering and was popularised by a book about the space programme.

And people often use push the envelope when they're talking about doing something radical or risky at work. Maybe they want to do something different to try and attract new customers or to improve the business. So Pippa, do you think you need to think outside the box if you want to push the envelope?

Maybe, or maybe you need to do some blue sky thinking if you want to push the envelope. And if you're not sure what we're talking about there, we actually covered think outside the box and blue sky thinking on an earlier episode, which you can find on our website.

That's it for this episode of Learning English for Work. Find more programmes to help you with your English on our website, bbclearningenglish.com. Next time, we'll talk about the technological jargon that we use at work. Bye for now. Bye.

Thanks for listening to this podcast from BBC Learning English. Continue your learning on our website with courses, quizzes and programmes to improve your English.

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