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Business Jargon: Jargon for ideas
2024/11/11
Learning English For Work
P
Phil
P
Pippa
Pippa: 我认为，在工作中需要发挥创意、提出想法时，人们会使用很多商业术语。这些术语虽然有时听起来像是陈词滥调，但它们在使用英语的职场人士中被广泛理解，所以了解这些术语很有必要。例如，"跳出思维定势"指的是以不同寻常的方式思考问题，突破常规思维的限制。"蓝天思维"是一种富有想象力的思维方式，即使想法不切实际，但只要新颖独特即可。"把想法挂到旗杆上"指的是测试一个想法，将其公开展示给所有人，观察他们的反应。"脑力激荡"是指将脑海中的所有信息都记录下来，作为后续整理和构建思路的起点。"头脑风暴"通常指团队成员一起集思广益，想出新的点子。
Phil: 我同意Pippa的观点。这些表达方式确实能满足人们在表达想法方面的需求。"蓝天思维"强调的是想象力，假设没有任何限制，一切皆有可能。"把想法挂到旗杆上"这个表达方式比较独特，意思是测试一个想法，看看大家的反应如何。"脑力激荡"和"头脑风暴"都与头脑风暴有关，但前者更侧重于个人思考，而后者通常是团队合作。新兴技术或产品出现后，人们会创造新的术语来描述它们，例如"混合办公"。
Sam White: 我认为，公司有时会使用一些无用的专业术语来谈论他们的新想法，这可能是为了给投资者留下深刻印象。例如，几年前流行的是区块链和智能合约，现在是生成式AI，每种新技术都会伴随着一大堆新术语。这些术语就像时尚一样，随着新想法的出现而不断变化。
Supporting_evidences
Phil: 'OK, so blue sky thinking. This is all about imagination, right, Phil? Yes, it is. If you're doing blue sky thinking, you're thinking of ideas that might not be practical, but they're new or different...'
Pippa: 'Yes, there's kind of a military idea there or something, isn't there? All it means is in the same way that when you put a flag on a flagpole, everyone can see it, is you test an idea and you make it so that it's visible to everyone...'
Pippa: 'I would just do a brain dump I would just put all the things I knew into one document and then I could think about the structure of what I want to write later...'
Phil: 'Yeah, so this is usually the way we would describe people getting together to come up with ideas. So you could have a brainstorming meeting and that's where you all decide you're going to say half an hour and we're just going to try and come up with some ideas about something.'
Pippa: 'Yeah, and so once people have a new idea, then they often develop language to talk about it. And a big recent example could be hybrid working. It existed before 2020, but we didn't really talk about it much...'
Ed Butler: 'As people have new ideas like blockchain, which is the technology behind digital currencies such as Bitcoin, they need new words to talk about these new technologies that not everyone else understands. And Sam thinks that people often use this jargon to impress investors.'
Deep Dive
This chapter explores the common business jargon "think outside the box", explaining its meaning and usage in work contexts. It emphasizes the importance of thinking differently to generate innovative ideas.
- Think outside the box means to think differently and come up with something new.
- It encourages unconventional approaches to problem-solving.
Shownotes Transcript