Anthony Lesoismier-Geniaux is the Co-Founder & CSO of Swissborg, one of the Biggest Crypto Companies in Europe with over 1 million users and a valuation of more than 220 million CHF.
Anthony is also a deep thinker and a super genuine and humble man.
With his friends Cyrus and Alex Fazel, he started Swissborg in 2016 by following a very different funding route than the traditional VC approach: focusing on community-driven values and transparency. This approach has paid big time: Swissborg has built a profitable company and has successfully raised over $75 million from their community!
Key topics:
Why « Think big » Silicon Valley culture is bullshit
How having no VC money saved Swissborg from the 2022 collapse
Tokens for Startup growth on steroids
Money and Success
How cockiness will kill you, every time
Embracing Change
Crypto Risks and Rewards
Zero vs. Positive sum-game
Why Narrative and Storytelling matter so much in investing
This episode release marks the beginning of our partnership with Swissborg & Byzant Web3 Social Network.
Watch our previous episode with Cyrus Fazel, the Co-Founder & CEO at Swissborg:
https://www.youtube.com/watch?v=lrVElBHenqw
Sponsor:
-♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies.
-👾 Byzant is a Web3 social network ecosystem for creatives. Get ready to create, connect and collaborate using Byzant's suite of user-friendly tools and decentralized applications.
-🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation.
Follow Anthony & Swissborg
https://www.youtube.com/channel/UC_Jyx7gJXh3yHFxZSJIlIhQ
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters
0:00 Meet Anthony
03:17 Society's Strength and Weakness
09:34 Money and Success
10:47 Knowledge and Experience
15:10 Self-Discovery Journey
18:23 Embracing Change
29:52 Cockiness vs. Humility
33:49 Relationship Commitment
37:45 Self-Reflection Importance
46:26 Crypto Risks and Rewards
49:25 Swissborg's Crypto Success
53:30 Loyalty in Business
55:27 VC Impact on Decisions
01:14:39 Chasing Crypto Yields
01:21:50 Economics of Free Riders
01:23:28 Zero vs. Positive Sum Game
01:31:34 Storytelling in Investing
01:59:22 Responsibility in Health/Finance