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#67：Startup PR and Media Relations Strategies - Principles and How-Tos

2021/8/15

Startup4Chinese

AI Deep Dive AI Chapters Transcript

People

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德国圣诞市场袭击者，沙特阿拉伯裔心理医生。

David Finkelstein

James Malone

Topics

David Finkelstein: 本期节目讨论了初创公司如何有效利用公关和媒体关系策略来促进发展。他强调了媒体宣传的短期和长期价值，短期内可以帮助公司获得媒体报道、咨询和融资；长期内可以建立品牌知名度，扩大市场份额。他还分享了 DFI Group 帮助多家初创公司成功案例，例如帮助一家云交易公司获得早期客户，最终获得巨额融资并被收购。他建议初创公司关注行业内的专业媒体，同时也要关注大众媒体，以扩大影响力。他还强调了持续的媒体宣传的重要性，并建议公司建立一个稳定的媒体宣传流程，持续地向媒体传递信息，保持关注度。 David Finkelstein 还介绍了 DFI Group 的工作流程，包括构建公司故事、创作引人入胜的内容、以及制定媒体关系策略等。他建议公司在构建故事时，要考虑外部环境、客户趋势、媒体关系以及产品或服务等因素，并邀请外部人士参与，以获得更客观的视角。他还强调了内容创作的重要性，高质量的内容对于公司各个方面都至关重要，包括品牌建设、销售和业务拓展。在谈到与媒体沟通时，David Finkelstein 建议公司要明确目标，并制定相应的策略，从战略和战术两个层面入手。他强调了媒体关注点往往集中在新闻的开头部分，因此需要提炼核心信息，并用简洁的语言进行表达。他还分享了 DFI Group 帮助多家公司成功进行媒体宣传的案例，并强调了持续的媒体宣传能够积累影响力，最终获得广泛关注。最后，David Finkelstein 还就如何选择公关公司、如何自行进行公关工作以及如何衡量公关效果等问题给出了建议。他强调了与公关公司建立良好合作关系的重要性，并建议公司在进行公关工作时，要明确目标，并制定相应的策略。 James Malone: James Malone 在节目中分享了他超过20年在社交媒体、公共关系和内容创作领域的经验，并强调了内容创作在当今时代的重要性。他指出，高质量的内容对于公司各个方面都至关重要，包括品牌建设、销售和业务拓展，并可以用于各种营销活动。他还建议初创公司关注行业内的专业媒体，以触达目标客户，并强调了持续的媒体宣传的重要性，以及耐心和持续努力的重要性。 James Malone 还分享了他在媒体工作期间的经验，以及如何帮助客户获得媒体关注。他强调了媒体每天接收大量信息，因此新闻标题和核心信息必须简洁明了，才能引起他们的注意。他还建议公司关注行业趋势，并将其融入媒体宣传中，以吸引媒体和受众的关注。在谈到与媒体沟通时，James Malone 强调了持续沟通的重要性，并建议公司保持与媒体的联系，定期向他们提供信息，让他们了解公司的动态。他还分享了 DFI Group 帮助多家公司成功进行媒体宣传的案例，并强调了媒体宣传能够带来实际的商业成果，例如获得新的客户。最后，James Malone 还就如何选择公关公司以及如何与媒体建立良好关系等问题给出了建议。他强调了与公关公司建立良好合作关系的重要性，并建议公司在进行公关工作时，要明确目标，并制定相应的策略。

Deep Dive

Chapters

This chapter explores the value of PR for startups, covering both short-term benefits like securing funding and long-term advantages such as brand building and market positioning. It emphasizes that PR, unlike some other marketing efforts, can be more cost-effective for early-stage companies.

PR offers short-term value through securing funding, consulting opportunities, and attracting investors.
PR builds long-term value by establishing brand presence, expanding market reach, and attracting customers and partners.
Early-stage startups can leverage PR more cost-effectively compared to other marketing strategies.

Shownotes Transcript

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For the founder of a startup, finding the right voice and amplifying it is one of the most important and toughest tasks. Inviting veterans of the industry as the speakers, this event will provide a template for getting started with PR and media relations. It will describe specific strategies for generating interest from customers, partners or investors -- while leveraging social media, influencer management and digital marketing programs.

Event Topics:

When should I start PR?
How do I get media attention in a crowded market space?
How do I break into the US and Canadian media markets?
Develop an 8 week PR launch plan
Building a media outreach and content marketing platform
Integrating PR with social media
Press Release writing and distribution options

Speaker:

David Finkelstein, President of The DFI Group, Digital Marketing & PR for emerging companies in tech, fintech and B2b technology. David has over two decades of tech PR, entrepreneurial and digital marketing experience, consulting with a range of tech, B2B and non profit companies. He was formerly senior account executive with Alexander Ogilvy PR in Silicon Valley, working with a number of venture-backed startups. He has consulted with dozens of early stage tech and b2b companies, building awareness and facilitating growth -with many going on to new funding rounds and subsequent acquisition.
James Malone, U.S. Media Partner of The DFI Group. James is a veteran marketing, public relations and social marketing influencer, with over 23 years experience. James is an expert in promoting clients to big business and tech media. Based in California, James is a former NBC producer in the Bay Area. He has a track record of managing media and story placements with top tier business, trade, broadcast and online press, while building awareness and driving engagement from client partners, customers and prospective investors.

About DFI Group

The DFI Group is headed by former Silicon Valley PR & Marketing professionals, with a track record of helping emerging tech companies jump-start awareness, accelerate sales cycles, while facilitating increases in valuations and acquisitions. To find out more: www.thedfigroup.net

About Startup4Chinese

Started in August 2017, our mission is to inspire, empower, and connect entrepreneurs not only among Chinese but beyond. We want to:

• inspire your passionate entrepreneurship spirit

• empower your brilliant startup idea, and

• connect you with your future reliable partner

We value openness. We provide pragmatic topics. We want to help you succeed!

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关于Startup4Chinese

Startup4Chinese，成立于加拿大多伦多，致力于联结华人创业者与各个族群中的聪明才智，弘扬华人创业者的创业激情，赋予华人创业者更大力量。Startup4Chinese 主张开放心态，锐意开拓进取，注重脚踏实地，让我们一起享受创新、创业的过程。