Bloomberg Exposes Google’s Empty Promises
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In this week’s episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google’s Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic.

Jared and Thomas also cover TikTok’s uncertain future, as it faces a 75-day deadline extension to find a buyer, and the impact on advertisers. The hosts also explore the latest AI tool advancements, like MidJourney 7 and GPT-4.0, before Jared and Thomas share updates on their side hustles and the weird niches of the week!

Links & Resources

Bloomberg's article, "Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’" - https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed)

TikTok sale extention update - https://searchengineland.com/trump-extends-tiktok-sale-shutdown-75-days-453968)

Advertising uncertainity for TikTok - https://searchengineland.com/tiktok-meta-advertisers-q12025-454041)

Midjourney releases Version 7 - https://techcrunch.com/2025/04/03/midjourney-releases-its-first-new-ai-image-model-in-nearly-a-year/ )

Past interview with Jake Cain - Inside Google's "Secret" Meeting with 20 HCU Crushed Bloggers - https://www.youtube.com/watch?v=o_6FqA87Lfc)

Past interview with Morgan McBride - Gaslighting by Google? A Creator Summit Blogger Tells All- https://www.youtube.com/watch?v=rq77Xjbx_mQ)

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