One of the things I did to grow aPennyShaved was to reach out to a bunch of other bloggers in the shaving community, a process I outlined in one of my previous posts). It was a super fun process, the response was spectacular, and I ended up making a bunch of cool friends.
One of those friends was Douglas Smythe, who founded Howtogrowamoustache.com). We exchanged emails about shaving, discussed blogging strategies and ended up collaborating on a guest post), which was a ton of fun.
The more Douglas and I chatted, the more I became absolutely fascinated and blown away by his success in the very same community I was working to succeed in, especially because his site wasn’t *just *a simple ad-supported site. Douglas was leveraging his traffic to expand his shaving site into a larger, product-driven business.
