NP 59: How to Be the ONE (with Several Real Life Business Examples)
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Today, I share a discussion between Perrin and I on the importance of being unique with your business. In particular, we have a more in-depth discussion about being the ONE, as I wrote about in my last blog post here).

This is an interesting topic that may seem pretty obvious to some people, while others may be completely oblivious to the subject.

In my opinion, to build a defensible business that can stand the test of time, that business needs to be doing something unique.