Vol.030| 把编辑作为方法：talk with资深编辑罗丹妮
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Deep Dive
Why does Luo Danni feel that she is increasingly distant from authors in her editing work?
Luo Danni feels that she is increasingly distant from authors because the focus of editing has shifted from connecting authors and readers to directly facing the market. This shift has led to a loss of her identity as a reader and a deeper connection with the text and the authors. The market, which is not equivalent to readers, has become the primary concern, pulling her away from the intimate communication and understanding of creators that she once valued.
What is Luo Danni's bottom line standard for publishing books?
Luo Danni's bottom line standard for publishing books is to ensure that the book does not lose money. She prioritizes the financial viability of a book over her personal interest in it. Her primary consideration is whether the book is worth publishing and whether it can provide a normal return on investment for all parties involved, including the publisher, the author, and the editorial team.
What challenges does Luo Danni face when working in a smaller cultural institution compared to a larger publishing company?
Luo Danni faces challenges such as overcoming loneliness, lack of industry perspective, and slower response times due to the smaller scale of the institution. She also notes the difficulty in achieving scale effects and the struggle to gain attention in a crowded market. However, she values the freedom to experiment and the ability to observe the industry from the sidelines, which allows her to explore new possibilities in her editorial work.
How does Luo Danni approach the selection of original authors for publication?
Luo Danni approaches the selection of original authors by choosing individuals rather than specific works. She commits to publishing every book by an author she selects, provided the conditions are right. This approach requires a deep trust between the editor and the author, as well as a willingness to adjust expectations for each book. She emphasizes the importance of understanding the author's long-term writing goals and being prepared to support them through the ups and downs of their creative journey.
What is Luo Danni's perspective on the role of publishing brands in the current market?
Luo Danni is skeptical about the role of publishing brands, viewing them as more relevant to industrial products like cars and luxury goods rather than books. She believes that the concept of a publishing brand has become more prominent in recent years but questions its reliability and the value of associating books with specific brand identities. Instead, she focuses on the uniqueness of each book and the specific strategies needed to connect it with its intended readers.
- 出版业2023年整体销量惨淡
- 编辑工作面临危机，越来越远离作者和读者
- 内容创新能力下降，市场压力大
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