Vol.039| “没有其他考虑，做书是我最后的工作”——talk with编辑恩惠
有关紧要SomethingMatters
Deep Dive
Why did En Hui decide to transition from a marketing editor to a literary editor?
En Hui transitioned from a marketing editor to a literary editor due to her deep passion for literature and her desire to focus on creating meaningful books. She felt that her true calling was in editing and nurturing original literary works, which led her to make the shift despite the challenges.
What was En Hui's most successful marketing campaign?
En Hui's most successful marketing campaign was for the book 'Wang Jiang Nan' by Wang Xufeng. The campaign involved a highly detailed and strategic approach, including extensive media outreach and blogger collaborations, which led to the book's rapid success and widespread recognition in the literary community.
How did En Hui's early experiences shape her career in publishing?
En Hui's early experiences, such as running a campus bookstore, organizing book-sharing events, and interning at publishing houses, laid a strong foundation for her career in publishing. These experiences not only deepened her love for books but also provided her with practical skills and a network that helped her transition into a professional editor role.
What challenges does En Hui face in the current literary market?
En Hui faces several challenges in the current literary market, including the difficulty of selling original literary works, the high costs associated with acquiring new authors, and the pressure to meet sales expectations. Despite these challenges, she remains committed to discovering and nurturing new talent in the literary field.
What motivates En Hui to continue working in the literary field despite its difficulties?
En Hui is motivated by her passion for literature and her belief in the transformative power of books. She finds fulfillment in discovering and nurturing new authors, and she is driven by the desire to create meaningful literary works that can resonate with readers and make a lasting impact.
How does En Hui balance her work as an editor with her personal reading habits?
En Hui balances her work as an editor with her personal reading habits by integrating reading into her daily routine. She reads during her commute, on business trips, and in her free time, ensuring that she remains connected to literature and continuously inspired by new works.
What is En Hui's approach to working with authors?
En Hui's approach to working with authors is collaborative and deeply engaged. She believes in building a strong, communicative relationship with authors, offering detailed feedback, and supporting them throughout the creative process. This approach helps her to co-create meaningful and impactful literary works.
What are En Hui's thoughts on the future of original literary works in the market?
En Hui acknowledges the challenges of the current market for original literary works but remains optimistic about their future. She believes in the importance of nurturing new talent and creating high-quality works that can eventually find their audience, even if the initial market response is slow.
- 《望江南》的成功营销案例，包括细致的工作表格和多渠道推广策略
- 从营销编辑转型为文学编辑的经验分享
- 营销工作中积累的优势：抗压能力、人脉资源和市场洞察力
Shownotes Transcript