This chapter chronicles the unexpected journey of Aaron Mahnke, from graphic designer self-publishing novels to creating the wildly successful podcast, Lore. It details his initial idea, the challenges he faced, and the pivotal moment when he decided to transform his written essays into an audio format.
Aaron Mahnke's background as a graphic designer and novelist.
Initial plan to give away essays as a PDF.
Shift to audio format due to concerns about readability on smartphones.