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cover of episode Advanced Messaging Strategy: Making Your Product a Must Have

Advanced Messaging Strategy: Making Your Product a Must Have

2025/6/26
logo of podcast Social Media Marketing Podcast

Social Media Marketing Podcast
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Katelyn Bourgoin
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Michael Stelzner
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Katelyn Bourgoin: 我在商业领域已经有15年经验，最初成立了一家机构，后来又成立了一家姐妹机构，出售后，我决定摆脱这种用时间换金钱的模式，并对建立在线业务充满热情。尽管Bendy公司外部看起来很成功，但内部却面临用户留存问题，这表明我们没有构建出正确的解决方案。我们擅长营销和获取客户，但不擅长留住他们，最终意识到我们没有构建出他们真正需要的解决方案。我接受了咨询工作，帮助其他公司解决如何让人们关注和对他们的产品感兴趣的问题。我发现许多有远见的企业家无法有效地回答关于他们客户的问题。许多公司对理想客户的定义过于宽泛，这让我意识到构建解决方案的人与理解客户之间存在巨大差距。人们真正关心的是理解他们的买家，而理解买家的另一种方式是通过买家心理学。我决定专注于建立一家媒体公司，而不是洞察机构。我通过帮助人们理解他们的客户，从而更有效地进行营销，建立了Why We Buy公司。

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Shownotes Transcript

Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.

Guest: Katelyn Bourgoin) | Show Notes: socialmediaexaminer.com/672)

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