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cover of episode Employee-Generated Content: Creating a Video First Strategy

Employee-Generated Content: Creating a Video First Strategy

2025/5/15
logo of podcast Social Media Marketing Podcast

Social Media Marketing Podcast
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Melissa Laurie
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Melissa Laurie: 我认为企业应该重视员工生成内容，因为它已经成为品牌战略中不可或缺的一部分。首先，它可以激活员工的参与度。研究表明，员工的工作投入度直接影响全球经济。其次，无论公司规模大小，吸引顶尖人才始终是一个挑战。员工生成内容能够展示公司幕后的真实情况，吸引更多求职者。最后，员工生成内容是推广产品的有效途径，通过员工的声音传递品牌信息，更具吸引力。

Deep Dive

Chapters
Employee-generated content (EGC) offers significant advantages for businesses. It boosts employee engagement, combats disengagement, and aids in attracting and retaining top talent by showcasing company culture. Additionally, EGC amplifies product reach through authentic employee voices, providing a cost-effective marketing alternative.
  • 77% of employees are disengaged, costing the global economy $8.8 trillion
  • 58% of job seekers search social media for employer information
  • EGC is a cost-effective way to amplify product reach

Shownotes Transcript

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.

Guest: Melissa Laurie) | Show Notes: socialmediaexaminer.com/666)

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