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cover of episode How to Use a Personal Brand for Exposure, Leads, and Sales

How to Use a Personal Brand for Exposure, Leads, and Sales

2025/7/3
logo of podcast Social Media Marketing Podcast

Social Media Marketing Podcast
AI Deep Dive AI Chapters Transcript
People
M
Michael Stelzner
R
Rory Vaden
Topics
Rory Vaden: 我认为，在建立个人品牌时，最关键的是要明确你的服务对象。与公司品牌不同，个人品牌应该从“为谁服务”开始，而不是“为什么”。当你清楚地知道你的目标受众是谁时，所有的后续决策都会变得更加清晰。例如，你会知道在哪里投放广告，使用什么样的信息来吸引他们的注意力，以及如何为你的产品或服务定价。相反，如果你的目标是帮助所有人，那么你将需要在所有地方投放广告，使用适用于所有人的信息，并提供普遍适用的产品和服务，这会导致商品化和低利润。因此，明确你的服务对象是建立成功个人品牌的第一步。 Michael Stelzner: 我理解Rory的观点。很多营销人员可能认为他们已经了解自己的目标受众，但实际上，他们可能并没有真正了解。在建立个人品牌时，找到真正的“服务对象”至关重要。对我来说，我的目标受众包括营销人员、创作者和企业家，他们通常在小型企业工作。但是，这个范围仍然很广。因此，我们需要进一步缩小范围，找到那些与我们的个人品牌真正契合的目标受众。Rory，你有什么建议，可以帮助我们找到个人品牌的“服务对象”吗？

Deep Dive

Chapters
This chapter explores the importance of personal branding for business growth, supported by data showing increased trust and sales for businesses with established personal brands. It highlights the shift from focusing on "why" to focusing on "who" when building a personal brand.
  • 74% of Americans are more likely to trust someone with an established personal brand
  • 63% are more likely to buy from someone with a personal brand
  • The higher the requirement for trust, the more important a personal brand becomes

Shownotes Transcript

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building, I interview Rory Vaden.

Guest: Rory Vaden) | Show Notes: socialmediaexaminer.com/673)

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