Mastering LinkedIn Video: Attracting the Right Audience
Social Media Marketing Podcast
Deep Dive
Why should marketers focus on LinkedIn video over other platforms?
LinkedIn offers access to a highly professional audience, with four out of five users being decision-makers and average incomes double those on Facebook and Instagram. Video on LinkedIn, especially with the rise of AI, allows marketers to stand out in a less competitive space compared to text-heavy content on other platforms.
What are the three types of LinkedIn videos discussed?
The three types of LinkedIn videos are feed videos (up to 15 minutes, horizontal or vertical), short-form videos (45 seconds to 2 minutes, vertical, TikTok-style), and live videos (requires third-party tools like StreamYard or Restream).
How does LinkedIn's short-form video feed differ from TikTok or Instagram?
LinkedIn's short-form video feed is more professional and business-focused, with content tailored to job seekers or business-related topics. It is currently in beta and only available on mobile, with videos selected for higher quality and relevance to LinkedIn's audience.
What is the 'hamburger method' for LinkedIn video content?
The 'hamburger method' involves posting three types of videos: one that resonates with the audience but isn't directly related to what you sell, one that is directly related to your product or service, and another that is indirectly related but still relevant to your audience. This approach balances engagement and promotion.
How can marketers use LinkedIn live video effectively?
LinkedIn live videos should be scheduled 2-4 weeks in advance to allow time for promotion. Marketers can invite up to 1,000 first-degree connections weekly and use tools like StreamYard or Restream to manage the event. Live videos are ideal for building email lists or converting connections into clients.
What are the key tips for creating engaging short-form videos on LinkedIn?
Short-form videos should get to the point quickly, explain why the topic is important, and provide actionable steps. Including captions and bold statements can help grab attention. Videos should be structured to encourage viewers to connect or message the creator for further engagement.
How can companies use LinkedIn video if their spokesperson is not comfortable on camera?
Companies can leverage their LinkedIn page for video content, such as behind-the-scenes footage, snippets from company podcasts, or CEO messages. This allows for brand-building without relying solely on personal profiles.
What is the importance of text descriptions in LinkedIn videos?
Text descriptions are crucial for providing context and summarizing the video content, especially for viewers who see the video on the regular feed. Longer descriptions can improve engagement and help videos perform better on the platform.
- Unexpected transition into LinkedIn marketing
- Early success with outbound messaging
- Shift to video content creation in late 2018
- Inbound client acquisition through video
Shownotes Transcript