The popularity of an anime film is generating a cult following for a small sake producer in Fukuoka Prefecture, western Japan. It turns out the brewery is the kanji namesake of a character from the popular manga series, Slam Dunk.
The Mii no Kotobuki brewery has been flooded with orders since the overseas release of the Slam Dunk movie. It has even been forced to limit orders. And the town of Tachiarai, where the brewery is located, is also enjoying the effects of a Slam Dunk boom in tourism.