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Why is Real Vision moving to Web3? The move to Web3 is actually nothing new for Real Vision. It's simply the next step in a journey that has been in development since Real Vision first launched way back in 2014. You see, Real Vision has always understood that the real strength of the brand isn't about the experts in the videos, or the UX, or the education courses, or even RAW. The true strength of Real Vision lies in the power of the hive mind.
That's the collective intelligence and capabilities that emerge when individuals work together. It's precisely why we say that our mission is to give our audience the knowledge, tools and network to succeed.
But no matter how hard we try, with Web2 there is only so much we can do to empower and support our members. And there are great limitations to the freedom, security and speed with which people can connect with each other, share ideas and then act on those ideas. Plus, there is a handicap of members not knowing each other and therefore not always truly being able to trust each other. Web3 changes all that because it's built on blockchain.
And if you think about pretty much every other platform, people are making claims, deleting things they said, and whether deliberately or not, they're massaging the truth about their thoughts and ideas.
Add to this the tsunami of AI content and bots that are flooding across all online channels, and it becomes very hard to know who people really are, let alone whether we can trust them. And that trust is critically important when it comes to discussing, sharing and acting upon investment ideas or strategies. So that's why Real Vision is working with SWE to move to Web3. And let's be clear.
This isn't just about adopting a fancy new technology or changing the UX. This is a move that will fundamentally change the way Real Vision engages with its audience. The reality is that all brands will slowly wake up and make this change over the next few years. Now, with the arrival of Web3, the relationships we have with brands will be turned on their head because the real power will line the strength of the community around a brand. Whether they are Apple loyalists,
Ferrari drivers, wearers of Nike Air Force 1s, fans of Inter Miami or joggers on Strava. The job of the brand will be to nurture and reward the community rather than just sell them stuff. Real Vision has always understood, nurtured and valued its community. From the raucous drinks with Raoul, to the crypto gatherings, to supporting local member events and dinners around the world.
As we said, our whole mission is to educate, inform and prepare our members so they can succeed on their own financial journeys. And our move to Web3 is simply the next big step in that journey of empowerment. If you like this episode, I'd love for you to head over to realvision.com forward slash join for a free membership. Start your journey today to unfuck your future. Just one click away.