cover of episode Bluesky Wasn’t Supposed to be a Twitter Rival. Now It Is.

Bluesky Wasn’t Supposed to be a Twitter Rival. Now It Is.

2025/6/4
logo of podcast Channels with Peter Kafka

Channels with Peter Kafka

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Peter Kafka: 我正在制作一档关于构建新社交网络的节目,并与Blue Sky的CEO Jay Graber讨论,她也在构建一个Twitter的竞争对手。虽然很多人认为Blue Sky只是另一个Twitter竞争者,但它最初的目标是成为一个平台,让人们可以构建自己的社交网络。Blue Sky的演示版本已经开始流行,我猜测这会是大部分人最终使用的版本。Blue Sky目前有3600万用户,人们涌入Blue Sky的原因有很多,包括寻找替代品,以及不喜欢Twitter的运营方式。Blue Sky的真正目标是构建一个开放的协议生态系统,可以在其上构建类似Twitter的应用。就像电子邮件一样,Blue Sky的用户也可以托管他们自己的Blue Sky服务,并与其他人互动。Twitter最初没有选择协议而是选择公司是因为广告的压力。Jack Dorsey在2019年表示,协议的想法是好的,即使他经营的是一家上市公司,并想建立Blue Sky作为Twitter内部的一个试验场。我很好奇,对于那些使用简单密码的人来说,Blue Sky会是他们可以利用的东西吗? Jay Graber: 人们想要社交媒体的替代品,包括审查政策、社区氛围和尝试新事物的愿望。Blue Sky最初是一个协议,旨在为Twitter提供替代基础,但现在已发展成为一个微型博客应用。Blue Sky既有优点也有缺点,因为它既熟悉又容易让人误以为它只是另一个Twitter。Blue Sky实际上是通往开放社交网络的门户,旨在构建一个开放的协议生态系统,可以在其上构建类似Twitter的应用。协议就像一个构建社交应用的工具箱,类似于电子邮件或博客的运作方式。协议的目的是构建另一个Web协议,类似于电子邮件,允许用户携带他们的身份和关系。Twitter宣布Blue Sky后,我作为去中心化社交网络的外部专家参与其中。去中心化有利于并行实验和弹性,允许多种实验,让你以更开放的方式进化。去中心化的好处包括控制你的时间线和审查应用的方式。Blue Sky就像一个选择你自己的冒险应用,你可以深入挖掘并找到不同的宇宙。很多人都在尝试,并且有成千上万的feed,其中一些非常受欢迎。当有人积极维护并吸引人们加入时,社区建设就会成功。我们的理念是提供明智的默认设置和用户选择,让那些只想使用它的人能够直接使用。最终我们想要那些靠内容为生的人加入Blue Sky,并且我们已经有了一些。社交网络应该让用户重新成为网络的中心,并拥有一个跨越各种社交应用和非社交应用的数据层。我认同Jack Dorsey的观点,这是一种非常去中心化的最大化视角。我们试图专注于去中心化最重要的方面,即用户退出、开发者自由和创作者控制。创作者控制非常重要,因为创作者想要无论走到哪里都能保留他们的受众。

Deep Dive

Chapters
Bluesky, initially a Twitter internal project aiming to decentralize social media, unexpectedly became a Twitter rival with 36 million users. Its growth is attributed to users seeking alternatives to Twitter's current management and moderation policies.
  • Bluesky started as a Twitter internal project.
  • It gained 36 million users.
  • Growth spurred by dissatisfaction with Twitter and other platforms.

Shownotes Transcript

I admit it: I most definitely rolled my eyes in 2019, when Twitter announced vague plans) to build an "open and decentralized standard for social media)".

At the time I didn't really understand what then-Twitter CEO Jack Dorsey was trying to do — or why the head of a social media company with plenty of problems) was messing around with plans to create more social media companies.

I get it now: Bluesky was a science project that aimed to let people build their own social networks. And that's still what it is at its core, says Bluesky CEO Jay Graber.

But in the meantime, Bluesky has also become an accidental Twitter rival, with some 36 million users. And most of them likely don't care about Bluesky's origins, or the fact that it's really supposed to be a technical framework for decentralized social media. Or what decentralized social media means, for that matter.

All of which means that talking to Graber about Bluesky means you're doing two things at once: Asking about how Bluesky, the app, works — and what Bluesky, the idea is. Which is what we did when we talked at Web Summit Vancouver in May.

Also discussed here: Why is Jack Dorsey mad about Bluesky? What’s up with ads and Bluesky? And who designs Jay Graber’s T-shirts?

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