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cover of episode Emma Tucker brought fresh eyes to the Wall Street Journal

Emma Tucker brought fresh eyes to the Wall Street Journal

2024/10/23
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Channels with Peter Kafka
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Emma Tucker: 塔克认为《华尔街日报》需要更积极地吸引新的数字受众，扩大其影响力，并提升新闻内容的吸引力。她强调以读者为中心，思考读者需求，并根据需求调整新闻报道方式。她还提到要重新思考报道内容的选择，并利用各种工具以更具吸引力的方式呈现新闻，例如对盈利报告进行更简洁的报道。她认为，通过更具创意的新闻报道方式，既能吸引新读者，也能留住老读者。她还关注读者阅读时长、访问次数和流失率等数据，以了解读者对新闻内容的接受度，并强调独家新闻的重要性。塔克认为《华尔街日报》的竞争对手是读者的时间，需要提供有价值的内容来吸引读者，并利用其在商业、金融、经济和地缘政治方面的专业知识。她对报道拜登“精力下降”的报道进行了辩护，认为报道经过仔细调查，并最终得到证实。她认为新闻机构应该敢于挑战共识，报道那些被广泛讨论但鲜有人报道的新闻。塔克认为“新鲜视角”对新闻报道有益，并能促进新闻编辑部的活力。她表示《华尔街日报》已经为应对可能出现的选举争议做好了准备，将秉持公正、平衡的原则进行报道。塔克解释了新闻业的动态变化和《华尔街日报》的调整策略，否认了裁员已经结束的说法。她解释了如何保持员工士气和团队凝聚力。她评论了Substack等平台对新闻业的影响，并强调《华尔街日报》在调查性新闻方面的优势。塔克提供了关于Evan Gershkovich的最新情况，并表示他仍然是《华尔街日报》的宝贵成员。她对Evan Gershkovich获释表示欣慰，并重申了《华尔街日报》对全球新闻报道的承诺，同时强调记者安全的重要性。 Peter Kafka: Kafka主要通过提问引导Emma Tucker阐述其观点，并提出一些质疑，例如读者对新闻风格变化的反应，以及《华尔街日报》如何平衡不同读者群体的需求。他还询问了Tucker对Substack等新兴媒体平台的看法，以及《华尔街日报》如何应对日益复杂的国际局势和潜在的政治风险。

Deep Dive

Key Insights

Why did Emma Tucker focus on making the Wall Street Journal more engaging for younger audiences?

Tucker aimed to attract the next generation of newsreaders and expand the Journal's global and female audience, emphasizing useful and interesting journalism to retain and grow subscribers.

What changes has Emma Tucker implemented at the Wall Street Journal?

Tucker introduced punchier headlines, more provocative stories, and staffing changes, focusing on digital tools and creative storytelling to engage audiences better.

How has Emma Tucker's approach impacted the Wall Street Journal's subscription numbers?

Subscriptions have increased by 7% in the last year, with digital subscriptions up 11%, and readers spending more time on the platform, indicating higher engagement.

What was Emma Tucker's response to the criticism of the 'Biden Shows Signs of Slipping' story?

Tucker defended the story, stating it was rigorously reported and vindicated by events, with no regrets about how it was presented.

How does Emma Tucker view the competition for the Wall Street Journal in the news landscape?

Tucker sees the competition as time, with audiences having many options for how they spend their time. The Journal aims to be distinctive through exclusivity, compelling storytelling, and digital tools.

What is the Wall Street Journal's niche under Emma Tucker's leadership?

Tucker describes the Journal's niche as 'American capitalism,' focusing on business, finance, economics, and geopolitics.

What is Emma Tucker's stance on the future of foreign reporting after Evan Gershkovich's detention?

Tucker emphasizes the Journal's commitment to global reporting but prioritizes the safety of journalists, making careful decisions about where they are stationed.

How does Emma Tucker keep morale high in the Wall Street Journal newsroom during restructuring?

Tucker focuses on transparency and excitement about the Journal's direction, emphasizing the high-performing nature of the newsroom and the satisfaction of those engaged in the changes.

What is Evan Gershkovich's current status at the Wall Street Journal?

Gershkovich is back at the Journal, taking time to recover and write a book, with a future role to be determined by him.

How does Emma Tucker differentiate the Wall Street Journal from platforms like Substack?

Tucker highlights the Journal's well-resourced newsroom, capable of conducting expensive investigative journalism and global reporting that individual creators on Substack cannot match.

Chapters
Emma Tucker, the new editor-in-chief of the Wall Street Journal, discusses her strategy to make the publication more appealing to younger, digital audiences. This involves focusing on what audiences want, experimenting with formats like short briefing notes for earnings reports, and prioritizing engaging storytelling over simply covering all news events.
  • Focus on audience needs and preferences
  • Experimenting with story formats (briefing notes)
  • Prioritizing engaging storytelling
  • Subscription numbers up 7%

Shownotes Transcript

Emma Tucker became the Wall Street Journal editor-in-chief in 2023, and she’s been moving fast ever since.

For starters, there are punchier, more provocative stories and headlines. Just as important: She’s been making a series of cuts and staffing changes. That approach has its critics, but it also seems to be working: Subscriptions are up 7% in the last year.

In our chat, we discuss all of that, plus more: What her background as a British journalist means as stakes out the Journal’s niche of “American capitalism”; why she felt comfortable running a story suggesting that Joe Biden was “slipping” weeks before it became evident to the entire world; and a brief update on Evan Gershkovich, the Journal reporter who spent more than a year in a Russian jail.

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