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cover of episode How to become a Substack Star with Emily Sundberg

How to become a Substack Star with Emily Sundberg

2025/6/25
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Channels with Peter Kafka
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Peter Kafka: Emily Sundberg的newsletter非常受欢迎，并且她正在经营一个蓬勃发展的个人事业。她的成功引起了媒体的广泛关注，并受邀参加苹果公司的活动，与Tim Cook合影。她的故事对于那些希望将个人事业发展壮大的人来说，具有一定的借鉴意义。 Emily Sundberg: 我在Substack上写一个叫做Feed Me的newsletter，主要涵盖纽约市的商业和文化新闻。从一开始就是付费的，并且是每日更新。我的读者主要是30多岁，收入颇丰的人，他们通过阅读Feed Me来提升工作效率。我深受在《纽约杂志》和The Cut的影响，并逐渐将自己打造成newsletter的焦点和品牌。我擅长在讲述有趣内容的同时，保持一定的分寸感，并在个人生活和工作之间找到了很好的平衡。我对音频领域很感兴趣，并计划制作一个podcast，但不想成为它的代言人。我对加入Substack的捆绑计划不感兴趣，但我愿意将其他优秀的作者纳入Feed Me的旗下。现在最大的挑战是时间管理。

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Chapters
Emily Sundberg shares her career path, starting from her role as a creative director at Meta to launching her successful Substack newsletter, Feed Me. She discusses the early days of Feed Me, its evolution, and the factors that contributed to its growth.
  • Emily Sundberg's background in advertising and marketing at Meta.
  • The creation of Feed Me as a response to workplace conversations.
  • The initial focus on New York City business and culture news.
  • The importance of building a community on Substack.

Shownotes Transcript

What's the best way to describe what Emily Sundberg does?

Substacker? Influencer? Journalist? Brand-builder?

Let's go with "yes". And she does a much better job of describing herself in our conversation, where we talk about how she went from being a laid-off marketer at Meta to a one-woman business with a devoted following and a revenue line that’s up and to the right.

A very quick primer for those of you haven't heard of Sundberg and her Feed Me newsletter  - she’s building a very interesting publishing company that revolves around her reporting, insights and taste, aimed at people who make good money and spend some of it on very nice restaurants, shops and hotels in places like London, LA and New York. My assumption is that a slice of her audience doesn’t do any of that at all — but wants to read about people who do.

In olden times, Sundberg might have a column in a glossy magazine - and in fact she spent some time working at places like New York magazine on her way up. Today what's left of the glossy magazine world would love to attach itself to her. It’s a very 2025 proposition.

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