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cover of episode On the hunt for media optimism, with Semafor’s Ben Smith and The Rebooting’s Brian Morrissey

On the hunt for media optimism, with Semafor’s Ben Smith and The Rebooting’s Brian Morrissey

2025/6/12
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Channels with Peter Kafka
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Ben Smith
前《纽约时报》媒体专栏作家，现任Semafor联合创始人与编辑总监，推动在线新闻创新和透明报道。
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Brian Morrissey
媒体行业专家，前Digiday编辑总监，创作者和主持人 của《The Rebooting Show》和《The Rebooting》newsletter。
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Peter Kafka
Topics
Peter Kafka: 我认为传统媒体并非末日，它们仍在适应新世界。例如，ESPN通过与明星合作，允许他们在ESPN之外发展，这是一种成功的模式。传统媒体仍然具有发行、品牌和盈利能力等优势，应该加以利用。 Brian Morrissey: 我认为传统媒体和另类媒体之间的界限正在模糊，独立人才和传统媒体之间会出现新的合作模式。媒体公司需要重新思考如何与人才达成交易，提供金钱以外的价值，例如发展空间和品牌支持。品牌仍然具有重要的价值，即使像《新闻周刊》这样被多次转手的品牌，仍然具有影响力。 Ben Smith: 我认为传统品牌在试图变得更年轻时，可能会显得尴尬和不自然。媒体公司应该专注于讲述令人难以置信的故事，让人们着迷，而不是盲目追求流量和点击量。品牌需要持续提供高质量的内容，以满足人们对品牌的期望。

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Shownotes Transcript

Here’s one where we try to do two things at once:

  • Have a convo about green shoots in media with two smart guys who know media really well — Semafor’s Ben Smith and The Rebooting’s Brian Morrissey.

  • Try to find new audiences for our respective podcasts, by cutting up that conversation into 3 parts, and distributing those parts to our respective feeds.

Which is to say: You can hear more of the this conversation by heading to Semafor’s Mixed Signals pod), and you can hear a different slice of the chat by heading to Brian’s Rebooting pod). It’s an experiment, based on the thesis that the people who listen to one of our shows would be very interested in listening to the other shows. Did we get it right? What can we do to make it better? Please let us know.

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