Katie finds the internet inherently fascinating and enjoyable, particularly for its social patterns and the ability to observe how people interact online. She views platforms like Twitter and Facebook as sources of daily joy, offering jokes, links, and insights into various communities.
Katie is a senior correspondent at Business Insider, where she writes about tech, internet culture, and business culture. She focuses on explaining how internet platforms work and the behaviors of their users.
Katie didn't consciously decide to write about internet culture; it naturally aligned with her interests. She became fascinated with online behaviors and enjoyed making sense of and explaining the weird and interesting aspects of the internet to others.
Katie is concerned about how children interact with the internet, particularly platforms like YouTube, which she describes as a dominant force for kids. She emphasizes that much of internet culture is driven by children and teenagers, which is often overlooked by adult-focused narratives.
The Blippi story highlights the thin line between viral content and children's entertainment. Blippi, a popular kids' YouTube star, was revealed to have previously created gross-out comedy videos, including one where he pooped on a friend. This story underscores how internet fame can transition rapidly from one extreme to another.
Katie looks for stories everywhere, from news articles to personal conversations and Slack discussions. She often explores the root causes of internet phenomena, combining observations of weird online behaviors with deeper analysis of the tech platforms enabling them.
Katie believes in limiting children's internet access in a reasonable way but acknowledges the challenges parents face. She emphasizes that expecting parents to moderate their children's online activities is unfair, as it requires constant vigilance and awareness.
Katie is careful when interacting with people who aren't used to dealing with the media, ensuring they understand they're talking to a reporter and that their name may be used. She finds that these interactions can be unpredictable, with some people being excited while others may be hostile.
The Blippi story illustrates how internet fame can be built on extreme or questionable content, even when it transitions to children's entertainment. It raises questions about the ethics of applying viral, click-driven tactics to content aimed at kids.
Katie enjoys the absurdity and engagement of Threads, where she posts preposterous statements that often provoke strong reactions. She finds it amusing to see how people respond to her posts, which are sometimes mistaken for genuine opinions.
I’m a lucky man. Whenever I’m baffled by the internet, and social media, I turn to my co-worker Katie Notopoulos, who is there to explain it to me. That’s because Katie’s job at Business Insider is to explain how the internet works — how the people who run big internet platforms want it to work, and what the people who actually use those platforms do on it, for better and for worse. So that’s what we’re talking about today, to help ease us into the new year.
Discussed here: Why Katie still loves the internet and technology, even with all of its many warts; how she came to be a professional chronicler of the internet; how her views on all of this are changing as her kids grow older; and poop. Lots of poop talk here. You’re gonna love it.
Note: We recorded this chat on January 6 — a day before Mark Zuckerberg announced he was going to reshape his entire company to accommodate the upcoming Trump administration. So that’s why it’s not in this conversation. Rest assured - we’ll be talking about this a lot in future episodes. Happy 2025!
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