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cover of episode 2046• 3 SEO Mistakes For Written Blog Content and How To Fix

2046• 3 SEO Mistakes For Written Blog Content and How To Fix

2022/5/25
logo of podcast Rock Your Brand Podcast

Rock Your Brand Podcast
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Scott Boker
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Scott Boker: 本期节目讨论了提升博客SEO的三个常见错误以及相应的解决方法。首先，标题至关重要，但切勿直接套用关键词工具提供的关键词，而应以更自然、更符合人类阅读习惯的方式撰写标题，即使搜索量略低也无妨。因为这样写出的标题更易于阅读和理解，并且仍然能够覆盖到相关的搜索关键词。 其次，要充分利用二级标题（H2标签）来优化文章结构，并增加关键词覆盖范围。通过合理的二级标题设置，可以将文章内容细化，并为每个子主题设置独立的关键词，从而提升文章在搜索引擎中的排名。 最后，博客文章中必须包含图片，并且要对图片进行正确的命名，使用与文章主题相关的关键词作为图片文件名，这不仅能提升用户体验，还能帮助文章在Google图片搜索中获得更好的排名，并有机会获得反向链接。 此外，Scott Boker还建议在文章中嵌入YouTube视频，以延长用户停留时间，并获得来自YouTube的反向链接，进一步提升SEO效果。

Deep Dive

Key Insights

Why is having a good title important for SEO?

The title, or H1 tag, is the most weighted element on a blog post, signaling to Google what the content is about and helping it rank for the targeted keyword. A well-written title ensures the content is legible and optimized for human readers, even if it differs slightly from the keyword tool suggestion.

How can adding secondary subcategories improve SEO?

Secondary subcategories, or H2 tags, allow a blog post to rank for multiple related keywords. By including subtopics that are relevant to the main keyword, you increase the chances of ranking for those subtopics, thereby attracting more traffic from various search queries.

Why should you include images in blog posts?

Images enhance user experience by breaking up large blocks of text, making the content more scannable and engaging. They also provide opportunities for SEO by allowing you to title images with relevant keywords, which can help the post appear in Google Images and generate backlinks.

What is the benefit of embedding YouTube videos in blog posts?

Embedding YouTube videos keeps users on your site longer, as they watch the video instead of leaving to view it on YouTube. This increases the time spent on your site, which signals to Google that your content is valuable. Additionally, it creates a backlink from YouTube, a highly authoritative site.

What is the 'content blitz' strategy in SEO?

The content blitz strategy involves identifying 30 different topics related to a niche and creating high-quality content for each of them as quickly as possible. This approach aims to quickly build a content library that can attract search engine traffic.

Why is it important to write content for humans rather than search engines?

Google prioritizes content that is useful and written for humans. Creating content that engages and retains readers signals to Google that the content is valuable, which can lead to higher rankings and more traffic.

How can you optimize images for SEO in blog posts?

Rename images with relevant keywords and create unique versions of them to avoid generic filenames. This helps Google understand the context of the image and can improve the post's visibility in Google Images, leading to more traffic and backlinks.

Chapters
This section focuses on the most crucial SEO mistake: neglecting the title. It emphasizes writing titles for human readability, not just keyword stuffing, and shows how naturally written titles still attract relevant searches. The example of "Can you catch bass in a pond?" versus "Can catch bass in pond" illustrates this point.
  • Titles should be readable for humans.
  • Prioritize clear, natural language over exact keyword matches.
  • Naturally written titles still rank for various keyword variations.

Shownotes Transcript

Here I will discuss these three SEO mistakes for written blog content and how do we fix them? 

I'm assuming that your keyword research is, is good. Okay. You're going after questions being searched for by people. 

I'm not going to get into keyword research) here. I've done other episodes on that, and I've also detailed it in The 6 Figure Website Method) book. 

I'm just going to assume that you're keyword research is good. The number one thing is the title. You just got to have a good title. Now here's the mistake. 

Learn more by watching this episode below or listening to it above.