Tim Cook, Super Intelligence, and Wallace and Gromit on the AppleInsider Podcast
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Welcome to the apple inside the podcast umbly gallagher response to this week at one password and oracle more about them light up. And i'm joined by western holiday for a week where even apple actually been looking back a little. I will be discussing tim cooks slight spending of apple's position in the air industry quite soon.

But first with color, and you want this week's apple tier plus to be about much more than the past seven days. You want to go far, far further. What is this week's apple insider plus? Well.

we're going to discuss the odds of this in the show, but I want to go into our year in review. So um everyone does IT. Now I think you get a year in review for um I mean, what you've bought on amazon, I guess I don't know.

Like it's just it's everywhere kind of took over responsible y wraps, I think helped pioneer. But now you can get IT in apple books, apple music and pretty much in the other APP that might feel like offering overcast does the apple podcast is not yet, but i'll get into the what's it's later and how that works. But in the apps of plus segment, I want to to discuss our year in review. If we even have one, do we care? What are these metrics .

about anyway? So hang, and you got engaged, I got older. Other than that, you okay should explain how the plus is the extended ad free version of the show. And if you curious about how much children I go to, how the england and you know already subscribe, er it'd be greater have you you can join us through apple process scription patroon.

And because the details in the show notes at one thing you just raised there, the thing about the year interview that apple music does in particular, I looked at mine this morning and great place to music. And unsurprisingly, I like all of IT, but there's one actually, you know, I want to listen to that now. And from the replay list, I couldn't get IT to play.

I D like, go off separately. I was I just missing a button on my iphone? Or is IT purely a list to torn you back into searching apple music? Good luck.

Yeah, there is something very odd about how apple has implemented its year in review. It's called apple music replay. It's not actually you're in interview until december.

The rest of the year is available. It's just a month to month review. So you can actually replay every months. See what how many minutes of music you listen to, your top artists, your top albums every month out of the year.

And then in early december, which is now IT, provides you a full calendar view of everything, twenty twenty four top artists, how many minutes? All of this in a little slideshow uh and it's on a website that opens a URL to apple music replay and plays all of this. And it's not very interactive, you're right.

Like IT just gives you a bunch of images that you can share to social media. But the only thing interactive about IT is a playlist that generates called apple music replay. And in the year you go to apple music, open that players and it's in order, your top one hundred songs for the year. So .

okay, I mean, how much more do I want? I did here that spotify doing more this year. I think you just said that as well that it's adding up. I reading through this, I ended up learning about spotify will create a podcast on the topic you want with two A I i'm going a guessed men talking ripping on IT was the phrase I red somewhere can you imagine this is a podcast with two men talking anyway, well, I I made .

a stupid joke on blue guy about this. I called IT slap fy just because there there they're throwing in A I slop where it's just this this is what gets to sometimes A I good, sometimes A I bad. I think this is a bad use of IT.

And I actually seen a lot of people say that spotify and rap this year is kind of empty and unbearable in a lot of ways. It's just it's missing all of the general work they've done years ago and it's now focus so heavily on this A I aspect of IT that IT kind of lost its um touch a little bit. And apparently it's also late this year, which is probably explained by the AI immigration. So i'm not really sure what they're doing over there.

what their goal is, but very silly. So empty, unbearable, where we could reason be saying apple's one is empty of bar.

Yeah I mean, none of that to say apple music replace that great. I mean IT honestly IT does the bare minimum IT gives me the information I want. Here's your top artists.

I like my top fifteen artist view. That's that's an interesting bit and that makes total sense to me. But I beyond that, it's not very actionable or useful information and even this this sharing function is almost useless.

I I want to to share the fool, I want to say less than two minute video slides. And if you hit share and only gives you one panel off of IT, IT doesn't let you actually share the fool thing in one go. You'd have to downtown each panel, create your own video and then share IT is just like what like what are they doing?

I'm not really sure. And this, again, should all just be an APP. There should be a ongoing tab called replay that you just open.

And it's just this interactive matrix of information year around, like no reason why they shouldn't be doing that. I understand that's A U element and that's a designer that's part of the APP. Now yes, that would take work.

Not saying IT won't, but come on, you have the resources and IT would be an amazing interaction standpoint and selling point for apple music. But not just it's a separate web brothers thing that's so odd. What real quake I just wanted to point out there.

The other replace apple does offer an apple books replay feature, I guess, or a looking back feature. So apple books, now, if you go to IT, you can get your books for the year. And a kind of, does this silly, like you read this one, or most you read this art, this author most and fine, if apple music we plays empty, this one's even have more empty.

And just kind of out there. cool. I guess if you're an avid book reader, this is more useful, I will say, for anyone listening, if you use, if you have an iphone and don't really use apple books, you can still, every time you finish a book, whether IT be physical or in kindle, go to apple books and market as finished.

Even if you don't own that, you can do this. And IT gets added to your reading list for the year, and then you'll still get your accurate replay at the end of the year. Now your minutes won't matter because IT IT logs every minute you're in apple books and that's interesting.

And you can get reading trees in all this stuff in there. I think apple books is actually really good APP. It's really good reading APP.

And I recommend people check IT out if you have IT in a while. But apple books, uh, I guess whatever it's called year in review is also available. And then you know that will get into a bit more of that outside plus. But you go get your play station, you're in review. And gosh, it's just everyone has one now so it's kind of funny that apple kind of pick up on that mAndragon on everywhere .

exeat podcasts really I so much to us that everyone is I can't bear reading streets in upper books or kindle and the way says, oh, well done. You ve read every day for the year so but yeah well, I didn't do IT to get thanked .

for IT and you can set your goal anywhere between one minutes and twenty four hours. So um go forward I guess kind of like how apple watching that your exercised goal to like ten calories uh but render whatever I don't know you can lower IT for sure. It's it's a you you can make IT incredibly simple to get all of your rings closed every day if you want to.

I still have mine, I think at five hundred per day or something like that. But yeah, there we go. We need an apple fitness you're interview. Oh, apple health, apple healthy interview. This is how many calories you consumed in the year.

Yeah, I I am nice day like the new. But all right, okay, I see my mind this week. He feels very much like, you know kind of review kind of mode, but they just take a pause from looking back and look forward because up inside has been looking to the rest of the year as well. And twenty twenty five, what's coming next to forget what we've haven't had far, what you looking ford to between now and I early twenty twenty five, would you say?

But yes, looking forward, as you said, there is a lot going on in twenty twenty five for apple. And we've got a few stories here all coming out at the end of the week as we record just lot of stuff to talk about.

What did you want to get to first one? Well, I precede the one I would like clarify IT. And I don't mean this is not clear anybody's ine apple intelligence as IT comes out bit by bit where you going.

I mean, nothing I read something was about something would be in IOS nineteen point for out in water in twenty twenty six. Do you have a clear, an understandable road map that I can read, look forward to, given that are not in the U. S.

And i'm bound to be behind all of the U. S. releases.

Well, apple has given us some things to look forward to for rebel intelligence. What they announced that WTO b dc. Is also coming in IOS eighteen.

And then we have this theoretical road map based on rumors for IOS nineteen. So there there's a picture of what what is to come, but it's not to certain stone. Of course, you get all shift.

But right now, where we stand as we record IT, we're still and I was eighteen dot ones. So the apple intellects we have is still IT. It's writing tools, stuff like that, nothing to extravagant summers ized notifications and text and emails, very text oriented apple intelligence features.

You got a new theory glow that is almost meaningless. And then eighteen thousand two will be out in any time in the next two weeks. And that will contain a big push forward, actually, I think for apple, le intelligence and AI features in general on iphone.

And that's where ChatGPT integration comes in. You can tell theory to take a query and pass IT to gp t get the results in the seri which is interesting. You can um jin mog and your image playground and all of that is coming in eighteen thousand two.

So baby steps we're still working towards the big ancho ta the theory and tent ecosystem. Which will allow you to see what's on the screen or specific parts of the APP. Now if you want to think about IT in terms that we know spotlight kind of does this now, it's apple introduce the years ago or a spotlight could search deep into apps. And this integration uses a intense to understand parts of apps and surface IT in spotlight results. Now just amplify that to theory and having a deeper understanding of what's in side of an APP and .

acting on that information.

right? This is where we ultimately get to the example of text message plus email saved attention to wind this mmm arrive at the airport kind of quality. So that's the current road map IOS eighteen.

I I tend to lead on a software that's where i'm focus all the time, but i'm aware that one of the things I read to back up intelligence was that you can expect, if that's not too stronger word, that there will be some development of that along side to this home part with a building screen.

No, this has been rumored for so long, but the latest thing I said this way was unless intria o saying that IT had been delayed again and IT would now be second half of twenty twenty five. But the more I look into this, the more is only here who's ever been saying when it's been coming in a particular date. I think so. It's just, you know, spending the whales fancy one of the talk couple into IT? Or is this looking actually like a real thing?

All the product exists. But I think when you quite is wrong here, this is one of those. We've got a few things here that I am taking problems with for twenty, twenty five.

Everyone can take out and tell me I was wrong. It's fine. But first of this .

nameless .

products, which apple will surely come up with some silly name that either we love, hate and eventually love anyway yeah has home hub or whatever it's gonna is coming and means you quote, IT hasn't been the only one talking about IT. It's been primarily bloomberg. Actually, there are the ones who revealed the robotics program, the robotics ARM, a thousand dollar point, the smaller display.

Then the bloomberg was actually the one who had the wider ranging leak that explained the functionality. The multi base stations in apple, selling more than one to a household quote, has been on the quotations of this. And again, he is a supply chain source.

So I think from his point of view, he sees a products in this pipeline that may not be coming until late twenty five, early twenty six. And that is the one that bloomberg also said is coming late twenty five, twenty twenty six. And this is the robotic thousand dollar AI assistant version of this.

Where is IT? Does all of the things that we're wanting in IT IT follows you around the room and it's an a relay point for our apple intelligence to dumb home pods, all of this inner product that's not coming till later the march product, which I am still short until honestly, we see bloomberg change our mind, I think is still coming in march. And this is the smaller, less expensive just to display several mounts shows information. no. A I.

okay. It's just I realized i'm blowing the lions here a bit. You took all he said that everybody wants the robot i'm following around and yeah everybody mind this one.

I just I don't see a benefit having this thing snapping at my hills, but I did kind of sort of a bit nearly let's make that more va possibly calling see the advantage over home pod that had a screen. I mean, actually that even that I change my mind, i'm quite happy with home place without them. But I can see, because you've talked before about smart home controls and IT, I can see that dashboards somewhere. But the two together separately, I kind of want one. I want the other as .

apple intelligence, this kids, into the other conversation. As apple intelligence evolves. IT makes more sense for to be in more places right now, today and and through IOS eighteen apple intelligence doesn't belong on a homeboy. IT doesn't belong in an apple T V. IT IT would be meaningless on those products the way it's implemented.

What happens is that going to find on a homepage to deliver your information? And then if it's delivering data over a cloud service through private cloud computer or your iphone locally on the network or something, then why can't the standard homepage just do anyway? And this is where that relay device would come in.

Or maybe a new apple TV would be the real device. Whatever IT is, IT would to store, understand and reality that information. But again, just not in the current implementation of apple intelligence.

IT doesn't account for these things. It's a local set of models that apple is likely going to take to a more cloud based system as IT evolves, just not yet not an IOS eighteen. So that's where IOS nineteen gets interesting.

Where syria gets more powerful, these new devices start showing up, and perhaps an AI, centrate home device that is able to relate this information to home pots when it's actually useful, because then syria would be an L L based system, a large language model, a generative A I, so to speak, where you would speak to IT. And IT would transcribed that information, find out information, and then summarized IT in some way, all with its local model that is not how works today. And IT will not work that way at any point in IOS eighteen.

And as long as syria, still its original self, which is still as a ml bay system, I think I describe this on the last episode where it's basically calling out to different apps. It's going to make a phone calls. It's gonna all face time.

It's going to set a reminder that calls that up. It's going to do a text that IT. So it's gonna all apple intelligence writing tools, right? That is how IT works. Now IT is not an l le.

But once IT is according to these rumors, then that version of theory on a hometown d would make sense because then you could have a more conversational chat pot style system in place for that kind of tool. And that, I think, makes sense in this pipeline. So I wasn't saying that apple intelligence itself is bad.

I was just saying that its current implementation isn't going to work for a home pot. IT doesn't make sense like people were kind of upset and confused why. And IT on the hometowns and IT on the apple TV wasn't on every single product that exists today.

Find a way to do. And this is like, well, what's the point you're not to use riding tools on a homepage. You're not gonna generate a genova on a device that doesn't have a display.

So as series evolves and IT gets this new elyn backend, where it's actually a artificial, intelligent, like chat pot style machine, then that will make sense for a voice first interface to interact with A A I model. Until then, it's unfortunate because people want to to use IT to maybe communicate with ChatGPT, maybe have those integrations, but you just can't yet. And maybe this future robotic ARM with A I radio integration, whatever future home pods can all do this. But earlier in the year though, we have so many things coming, hardware wise, that I think we're going to finally see the end of this rotation cycle where each and every product has to introduce our intelligence as a feature. And that begins with iphone s oh.

see, it'll just be in everything after sent a lot of time. true. Okay, the iphone S C, I used to really like the iphone S C.

I remember the very first moment I was announced, and I was like, a cheap. Well, IT wasn't a cheap iphone. Nothing apple ever does is cheap, but IT was cheaper.

And I thought that was a good thing. And I bought the first one. I member, I, I think I died about the third.

I lose track of one. I did buy one for a wife at one point. And after a while, we were suddenly the no, let's get a proper iphone. There is something just bit slow and nothing. Once he was not used the home button, using the home button feels like a real show. So I bought a replacement for that, but the I knew iphone sc will presumably lose the button as well and I can go back to being cheaper in my presence. Does that sound likely?

Yeah, this is gonna the iphone fourteen ish design. Not quite though, because there's a going a few changes but that body style flat sides, not rounded one .

still living um .

yeah not behind face I oh disport that's a step up. The rear plate will be unique to the device. So because IT will have a single camera, twelve or forty eight make a pixel depending on which rumor you're looking at.

I could see apple going for forty eight just to have a uniform single camera system across the line and IT would be pared with an eighteen processor will get into that second. And that would make sense for you to have the same camera system for the same processor just to simplify the camera pipeline. Maybe they don't want to try to drive a twelve, make a pixel camera on on that sensor.

Just be overkill. I could see since that sensor was used as far back as the iphone fifteen standard, they probably have some parts lying around to make that more inexpensive. But IT would be its own back plane because cases are showing this horizon on all pillow shaped cut out, where IT would be a camera and a flash in light sensor all lined up on the back.

But not A I don't think there's a going to be a plant of any kind or any kind of camera bump in that way. The camera bum will be the lens. But uh, the design though, it's very simple.

U S, B, C, yeah. Uh, no action bun, no camera control. But beyond that yet, you have an iphone. S, E that looks like an iphone fourteen, and the home button is dead. No more home button.

no more touch. I, D, is IT fair to expect to be about the same Price as the S. A.

I think so. Apple has a hard target in mind with these products. And maybe that's why IT took so long for the of the new s C2Come out bec ause the pre vious one was in iph one eig ht des ign.

And here we are trying to finally get away from like we're moving post iphone ten, finally in the S C, in the budget model. So IT makes sense that this would be more expensive and it's going to start out lower margin. Apple still make its profits, but it's going to be a much lower margin now.

But with like I said, we're expecting in eighteen processor are not going to I in a second yeah that processor appeared with a forty eight makes pixel camera. Oh, display face I D, U S, B, C. These backs may be bear minim for the modern day iphone experience, but they're also.

Guaranteed longevity. And this device could be the iphone S, C. For three, four years before apple has even think about.

I remember. Goodness, that was a long time ago. I can't resist anymore. Why are you so certain of the a eighteen?

Well, you're not going to put the eight seventeen pro into an ipsa. And I don't think there's that backstops being used for the ipad many right. So the ipad mini seven got the eight seventeen pro IT IT works sets, an odd device you can put approach and its not a big deal.

And the pro naming scheme is just in name only. Mostly it's a flash in the pan for iphone prose. But um the eighteen makes sense for the S E because it's already match production. Apple has IT in the iphone sixteen s that needs IT in the initial sale run on that is done. Production of the S E is going into effect.

And by the time the S E four production is ramping up and selling massively through the spring and summer, where are you going to be talking about the eight nineteen production for the iphone seventeen? So the eight eighteen chip will be a go to it's on that that's on the good, I believe, three nanometer um process. So it's uh, not dead ended.

It's gonna a good process to hold on to for a while. We've got plenty of them. You've apple again brought up the entire fab to make these.

So I think it's going to be relatively inexpensive as a chip. And it's the biggest reason though is the a seventeen pro is the cut off apple intelligence. And apple is not going to a release a new device without apple intelligence. So eighteen makes the most sense for .

this product. IT does. I was thrown by the mac mini I until somebody actually went out there specifically done, know I I just unthinking. We assumed to be an MC is chip like in .

the ipad pro?

I mean, so I hope pad mini would cracking on the other ball.

One of those I think I think we're getting closer if the next ipad, many doesn't have an am serious chip, IT never will. And IT would be really interesting because an m serious chip and ipad, many could mean having external display support and stage manager support, which again is kind of a dream device that a lot of us have been talking about.

But because I would love to have my entire productivity sweet available in an ipad, mini sized ipad, but then I would also need one terribly of storage. So they don't do that, that an apple making ipad. Many more pro is a desirous nerds, but not necessarily realistic. So that's a different product, and we won't be seeing one for a couple years. Ipad many seven is at least until probably twenty twenty seven, yes, but there's more than I see I I found .

I see coming. I just the idea of stage manager on an ipad mini is occupying me. I mean, I know you're going to say you plug into next monitor, but still yeah.

I wouldn't use IT on the ipad. Yeah I would not use stage manager .

on an ipad many. But take your option e donor, you have an them you have a ipad pro, don't you are we don't also done with the ipad pro for a work, has got everything and I got there later. Same trip for the mac.

Did what was sorted with the ipad. Only this episode has brought to buy one password. Now this is gna stand, so of the topic. But I had a writing hero who trained first an architects, and he told me a Better thing called desire path.

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So this is where the rumors get weird. Obviously, we have an in for macbook air coming. Nothing to say there is getting a new chip.

Congratulations when you're um a great cycle on that one is a little bit short cycle, but max seem to be on an annual plan. It's getting a new trip. Nothing else has change.

The other stuff in the spring looks like the ipad eleven, which um so we're finally going to get the next generation base ipad, which looks like again, a chip bump may be another a eighteen product where we we're going to get apple intelligence in that product as well. But your question is about ipad pro and this is where things get a little weird, all right. So there is a ongoing rumor the ipad air is going to get an m for chip in the spring, does not make any remote sense whatsoever.

No.

but this rumor has been repeated multiple times in the last few months. I don't know. This is a quirk of the supply chain. If they're seeing something wrong, I don't know. But the ipad pro has informed ipad air head the .

woman I have hadn't heard that room for some reason and the moment you said that, I thought, now come on no but thirty things together. I'm i'm reading somewhere that the sales of a the ipad pro would not necessarily as good as expected. I think the argument was that the OLED screen hadn't proved to be the big draw. Maybe apple has a turn and for processes and might as well, but something that selling that possible.

I know. I mean, they have to put that in for in everything. I don't think that it's just because they're selling that and for and make minnes and macbook irs and everything else. But I think I don't know. I thought cells that suggested the ipad process rather well considering the redesign and redesign is usually so well.

The ipad pros already incredibly popular as an ipad product, but the ipad air did shift things a little bit because they introduced two size classes last year with the m two processor on the same day as the ipad pros. And four, this is where things get weird. Why would apple introduce the pad air with m two on the same days, ipad proves him four, and then a year later introduced the same ipad air? Nothing else changed.

But with the end for that doesn't make any sense there. There are so many reasons for this. The ipad pro differentiates itself, yes, with its body and display.

But why would the performance be identical across devices? We saw this before with a weird mid cycle update with ipad air getting the same ship as ipad pro and people we're choosing between promotion and not promotion. And that was pretty much the only differentiator for like three months yeah, that could happen again.

I'm not saying that's not. But then in order for this process or changed to make sense, that would be to suggest the ipad pro is getting in five in twenty twenty five, which is also a rumor IT would be getting at sometime in the summer or fall. But I also don't buy that .

i've lost tracks of the release cycle of the all the EMS, but I must be broadly annual, just given when epsilon on started. So and five in something in two thousand, twenty five doesn't think impossible. No.

in five is definitely coming in twenty twenty five, and that would be the end of the year. So this would be this is the proposed release schedule these people are talking about. This is where you kind of lose me m four ipad air lessons year from m two ipad air.

And then in four ultra in mac studio and mac pro in the summer and then in five in an ipad pro and possibly other max, maybe a macbook pro at the end of the year. It's just for the ipad. Apple never does this now.

They could be changing their strategy with ipad. It's just upside down. Yes, ipad usually on a minimum eighteen month cycle. So if you eighteen months from may of twenty four, you end up what november of twenty .

my fingers that yes. So so it's .

possible. But i'm i'm bedding against that. This doesn't make IT just doesn't make sense financially.

Apple doesn't need to sell a more powerful ipad this quickly. The the hardware software doesn't even match up in this current generation. And the ipad already been out for six months.

So why rush IT? Why utilize all the stuff when they can sell the older device for more money longer and make more of a margin? IT just doesn't make any business sense.

IT doesn't make any sense for the user. IT doesn't make sense for a early adopters that now there are already being outsold. Listen here later. IT could happen, but my gut feeling says the m four ipad air that everyone seeing is maybe a test device for affordable that everyone soaking about or there's any number of reasons why there, but might be an end for ipad air. Heck, IT could be coming at the end of next year, which would honestly make more sense to me. And then the m five guarantee you, we're going to get a report sometime in june of next year saying, hey, the m five ipad pro delay till march of twenty six, which again would make way more sense for that product.

So we'll see i'm not placing any bets, but anyone who reaches my stuff on rumors, i've been pretty good at capturing how these things are meant to flow and bloomberg and means quote these other rumor people, yes, there are not accusing them of click bait, but they definitely do lean into a more sensational news when they can and then back step when they need to to say, oh, actually these light chain change or the rumor changed and the information changed IT was an our fault and that's fine. Is just when they're reporting on these things, are not talking about the stuff we're talking about right now. Why would apple do this? They never get into that. They just say it's going to happen and it's like, but why? And if this doesn't make sense.

I think this is actually on the reasons I talking to you. Wait because you do look at IT that way. Except I to say I think you've missed the point here.

You're saying there's no sense there's no reason for apple to update the ipad, but you're totally forgetting all of those river tablets that out there that are so much Better than the ipad really on you. Look, I sounded serious for so far down the line of sentence. This episode is brought you by oracle, even if you you think it's a bit overholt.

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podcast quelson, if you aware of him on youtube? ExcEllent youtube, where did a fun experiment? And we did similar I think we discussed that in our review of the mac many the base mac many with in for you cannot build a comparable windows machine for the same Price.

That has never really been true in this top world. Apple silicon make that possible. Now as soon as you start adding any memory, your storage or ramm or anything like that, IT blows that out of the water, and you can very quickly get a comparable windows machine. But if you look at tablet land, IT has never been the case.

Android tablets have always been a second thought to google and other manufacturers, and even today, as android get gains more and more tablet oriented features, IT is still very much an after thought, and there is no hardware that can come even close to an ipad pro, let alone ipad air hack, even the ipad eleven that's coming well, that's gonna three hundred and twenty nine dollars will stop any android tablet out of the planet just simply because of the apple silicon is going to be using. Not to mention the display we're still I entered tables out there and these amazon kindle and these other things that cost four dollars are still using ten ATP sub pixel like terrible displays with plastic laminate. It's tragic out there.

I'm not really sure what they're doing. But yes, just find your comment on ny. I mean, I know is meant to be a joke, but IT is very funny that like there is no pressure on apple to be rushing out and in for ipad air because oh god, someone might outperform them. It's just the only people competing with apple and tb right now is apple that's kind .

of wild as pocus. I like poking a youtube like ships, incredible for graph and does. She's one. These people lives in a van, drives up to a standing locations and photographs and just magnet vanity.

And in her very latest one, SHE read her macbook by spilling coffee over IT and actually switched to a PC while I was being fixed and SHE made strong case for all the PC was very good. But the way i'm thinking IT uses windows. IT doesn't use macos so IT could be very pretty in the screen, looked great, but is still no use to me. I imagine there must be people are on the opposite side of that who would love an ipad but IT doesn't run android and so they're stuck with whatever else I can find um whatever that is, a sudden a blank what options i've got.

I've had a few interesting interactions recently. So the first one was someone write me an email asking, so i'm moving from windows to mac. And Normally when I move pcs, I want to do multiple ls and wipes to make to basically ensure my set up is going to work the way I wanted to.

What is the process of doing this on a mac and I said, turn IT on and stall and that's and you're done and so that was that was an interesting conversation because yeah in windows world, you could end up with a bad install and have to start over because things aren't IT um working the way they're supposed to be. The apps are going to the places and the sometimes the best solution is just to raise everything and start over. And that is still the case in windows world.

I remember that being a thing back when I was still using windows. Three twenty fourteen of just basically, oh, well, this things broken, wipe IT and start over that's pretty much IT. And so I just found that email funny and then someone else saw commenting just this like .

I pick itself up and another ago, yeah that's what IT sounds like for a poor al. Those didn't quite manage IT, but they're there. Try again and you will be right.

I did not know that. I mean, I i've had horrendous problems with windows, but never that I won't spent five hours one night working on relatives. Two laptops bought for his kids.

One of them was playing audio. One of them wasn't. Same set up, same machines. Thought at the same time, an hour. Three, I suddenly thought, why am I doing this when I don't think? I can't remember that if I ever got IT working, but I, yes, I found a horrendous hack to get this to work.

And and what I basked in the Gloria of having fixes problem, but really that was a waste of the evening for me, wasn't IT. But right? I did something appealing about the idea of haven't have another go with windows before IT before IT works right just I just want to wage itself into two tight genes or or something like that I might be revealing issues that yeah rescue me I okay .

well in the the second little bit here was I I posted on um social media basically why would anyone bother with spotify? Honestly, IT has been getting worse to say I slap problem isn't going anywhere and because the algorithm was their bread butter when I was ml but now everything's getting replaced with A I and I just it's worse at doing things.

And i'm just like why if you open iphone, would you ever think about using spotify and let alone paying artists and all that stuff? It's the ecosystem integration. You get IT. It's so inexpensive, the apple one and get all these features along with apple music.

And so we made the comment basically of, well, what about muli device households, multi ecosystem households? And it's just like but why would you ever even put yourself through that? I mean, I I don't know.

I was pretty firm about how I felt like I after I am, definition of those people of humans to my relationship. And with permission, I bought my then girlfriend a, an iphone and an apple watch. And here, please save yourself from this very device he had was just agreeable.

but they gotta stop there. Then girlfriend, as is this woman, you're not go getting married to .

or is .

that yes so IT work time then basically .

all right yeah no he left me. No um no he say but um it's just funny to me that there would be like what situation do you find yourself and where like what your kids are running under devices just I understand financial situations. I'm going to speak out a turn but even then, spotify, come on, apple music on and enjoy.

You just get IT. It's so much, so much Better at the human creator players. man. I there are so good. I have a whole thread on blue guy of different human creator players that I really enjoy on apple music. I and encourage people to go check out but like it's just it's so funny to me that like yeah the ecosystem advantages definitely there. But I don't know people talking about switching from windows or android to iphone as if it's a chore like they literally even APP for IT and you just move over and you're done.

And everyone that i've ever talked to that's talk to me and learned about apple products because I just happened to be talking about them casually about on my use case where they see my house and automation and how things work and they get interested in IT on their own. I'm not one of those people. I'm not going to around talent like you door to door knocking excess me.

How can I convince you to buy iphone today? Um it's not like that, but they do tell me that OK know I got the idea to watch the iphone and that they've never looked back kind of thing. And it's just like I I understand that android serves a purpose for some people, but man, it's just for the laman person.

Ipad, iphone seems to work so well. I'd shoot my mom how to do grocery list yesterday and reminders and she's just like, I didn't know I could do this. It's just, you know showing her that he could tell her home pot what's add to the grocery listen, I just pop up on her phone and just this magical thing is just like, yeah IT all goes together. It's just like a puzzle.

The automatic sorting into as not exactly supermarket isles but categories that's really so .

i'd like that.

It's not perfect. No yeah.

it's not perfect, but IT works. But I don't want to mention tim cook yeah.

He said so much of the start that I accuse him of slightly spinning for things that was a bad apple intelligence. And we thought about apple intelligence. He did actually talk a lot this week about things that was a very end of my time kind of chat. Is that you're thinking or are you particularly an apple intelligence as well?

He's not going anywhere. I mean, when we can elect presidents, there are ninety years old. I think you can be a CEO volunteer a so I think tim cook, especially with he wakes up about four A M and does like pologies.

I think I think i'll be around for a while um even in this interview there were like so three years ago, you said you got a decade left, what's IT look like and he said I don't have a number so yeah, he is not going anywhere. But this was a good interview. I thought that .

was interesting. State in wide, very extensive into you, very wide range drinking. I mean, I like Steven y these books. I think so did go far. But the one thing I thought, I mean, I they used, I think this still is this thing but they definite was few much get this thing that apple is behind on A I and here and I talked about, does machine learning is A I this all this time? Now tim cook is basically tried that what we've said, machine learning twenty seventeen, they start looking at IT, he said he .

reported the same thing that's been said since since wwdc, where apple intelligence was revealed and they they had a couple apple executive staining on the roof top, talking to rent a youtube s for six hours. The same thing that they said over and over and over again, I believe IT was greg jos, where I could john Turners, they were trapped. The roof one of them was wearing like an overcoat and sunglasses.

They looked like they were like going to go terminate somebody later. But um the thing that was repeated in every interview was we've been doing this from the beginning. I started with computational photography, then we got on neural lindon.

We were one of the first people with a nylon, they call them, uh, I don't know, mp user, whatever, but are is an neural in. And then IT evolved from there. And like, so tim cooks is repeating the same thing.

But I saw the headlines going around as if IT was the first time we heard IT for sure. But I think it's just important to say, yeah, twenty seventeen sounds right. IT wasn't apple intelligence then. But the idea of these larger systems creating ls that could run on device, definitely not a completely another thing to apple. I mean, I would be wild to think that they were just completely in the dark about this until ChatGPT MIT a stay b two years ago doesn't make any sense.

Half half has an image of tim cooked in the apple park cafeteria sandwich. Back to go to the chapter the at apple park that in April, on one side, twenty seventeen. So, oh, you know, I could see tim cook in the gun, stroll up in travel part and think, right, well done this.

What can we do next? Auspicious intelligence. What do you think, lad? So did, and if they went in their nice shiny office.

speaking of artificial intelligence and terrible naming schemes, OpenAI seven. Polo guy, I forget me. He, yeah.

So he, he recently was in another interview, and I had to row my eyes so far in the back of my head. I believe I broke my neck, but he said, well, actually. Artificial general intelligence, agi isn't even what we're aiming for any more.

That's going to be we we're going to achieve A G I anytime now, but it's not the one you thought right. See our artificial intelligence uh, in the eighties and nineties was sentiency and computers, but we proved to you that that's not IT. Well, what we proved to use that a is actually l limps.

And we gave IT that name because IT is artificial intelligence. So we had to come up with a new name about what happens when the computer become center, and we call the agi. But actually that's not true. That's just when artificial intelligence becomes a single unit system that we can break down further and basically let run on its own.

It's not sent or or understanding of itself, but it's it's so well made that is basically able to create its own a out of IT becomes its own sneaking in its own hel type system okay, but you know we now have a new name for the uh hyper intelligent uh supercomputer that can think for itself that become sente and kills all humans and and slaves. us. Uh, it's called super intelligence.

Yes, see, we knew that all along, and that's gonna happen eventually. And open the eyes going to be the first one to create super intelligence. And i'm just over here like banging my head instead all the entire time because names, words used to have meaning.

And when you apply, like I go back two years when we first heard the term artificial intelligence supply to the garbage technology. And I would saying the same thing, IT is a bad name for a good hammer. Stop treating IT like the second coming of Christ.

IT is good at what IT does. IT is not going to solve all of humanity problems. But you know, OpenAI has to get that investment money.

He saw a headline night couldn't sleep. I was kind of doom screwing and a sort of some headline that at agit that I do, I think that's an insurance company isn't IT. I should look into what that is.

And I honest thought I boded okay. There's certain adverse in the U. K. I'm sure they're in the us. As well.

Things like well, the other shaft leks like wears the beef that suddenly catch on, on twenty years later, still remembered. We have a thing here. There's a product that's a gardening product.

And the strap line is IT does what he says on the tin. And they have entered the language and things are described as that. And then you see the kind of wannabees that do this.

And I can't remember you then there's so bad, but there's so obviously desperately hoping that there were more catch on. And that's exactly what supreme urgence says to me. What's what's so good .

about the name apple intelligence is that side steps, the whole issue. It's a stupid name, but IT lets apple use the AI monicker long as they need to. But when society is moved on and decided AI is just another hammer, and they stopped treating IT like the second coming, as they have been, apple will be able to say, we have apple intelligence and IT will still the name will still work.

IT will still make sense. But we had such a good name for this tech, for center computer, artificial intelligence. Go watch this even silbert film. I love IT, but it's just it's gone have murdered IT transformed IT people if you want. Another example of us having bad names for things.

Wireless charging.

yeah there's nothing wireless about IT, right? So there's so many places where this happens, where we we get ahead of ourselves. And then we named IT something because we want IT to be the size I thing. And then it's not that right?

Isn't wifi? It's always thing. There's just what's the fight in wifi was just to play on high fire wasn't IT, which now I don't think anybody even thinks about back back in the day was a familiar term star track.

That's what i'm thinking of. The enterprise was going to have guns that were lasers. And somebody of run about you on me thought that could be had a date next week.

They called something else so that they called IT phases. And to this day, IT still sounds, well, not unrealistic. I mean, can phase a be realistic? But you mean that was a successful naming thing and apple intelligence, good, successful name?

It's like I when the macbook came in, I think I said this recently. Hope if IT was due, just not politely believe. Ed one, you think something else? I try to speed up the macbook.

When that came outside of the power book, I thought we'll never get used to this retired name, of course. Well, what do I want? I want to make a probe.

So yeah, but it's the same way. Apple intelligence? No, no, no.

yes. Oh, is how IT went for. So where it's a dumb name.

But IT works and in its side steps. The problem, I don't know, I love fun like misnomers. Anyway, like IT always brings me back to one of my favorite childhood book series limits naked ts series of unfortunate events and that there is a snake in the second book called the incredibly deadly vipers and it's actually one of the most harmless snakes and existence um yeah so anyway, like it's artificial intelligence.

There's it's fully artificial. There's nothing intelligent about IT. So i'm not really sure what they were going for. But IT just if they had just called the large language model and treated IT like a spread sheet that everyone was gonna get about in five years, IT would have been fine. But we had to call the artificial intelligence and get all the ck stock market hype.

make a bunch of people. I was waiting to say that last bit. Yes, I did have purpose, just not necessarily a useful.

I may. I know in that interview, the long interview we were talking about Stevenson, we were ten cook. He actually said that they discussed the name for ages, or at least for a while, in apple park. But in retrospect, IT seemed like a good name. And I like the idea of people wonder on apple parks, trying at names with each other, except I don't actually believe this is true.

But let me try to build this up while you are walking round apple park, if you're an apple employee, and even when you go home, when your apple employee, apple is a conducting surveilLance on your every move claims, do not sorry, I was going to say an next employee, i'm enough to guess you might soon be but an employee. E of apple is suing the company for what he claims is this standing invasion of privacy from the company that keeps claiming its pro privacy. And I need to be fair here, the whole cut filing doesn't a bit of being released.

So maybe there's more in IT, but from the evidence listed, it's also a complete nonsense. Do you know the story? And you are my side with this one.

They called apple park a one optical, which is an excEllent word for a circular prison. But like, my god, he feels a little bit, I guess, on the nose I am with you on this IT feels like your staining corporation rievaulx IT apple is learn up IT. Apple work devices are just like any other work device.

IT goes through work servers. It's monitored for the most part. They're not spying on you. They're just making sure you're not giving away trade secrets. I mean, half of these trade secret trials that we that we get are because some well, i'm going to speed nice more on decided to use their work device to transfer secrets to their personal computer or to someone else. And it's visible on the servers. They see that you did IT the time, place and device that you did IT on because it's an apple issued product and someone is calling this surveilLance.

I guess actually, one of the response or this week is one password with the one password extended access management that's meant to enable. I like the thing that want to use to be the BBC IT was that I was commented on the being in all my get because IT was just so much faster than their I D like the fact that as employees, we now use our own devices. But I get from the company's the the risk of your confidential material going out.

I looked at everything that I listed, at least six of you, everything that was reported by the lawyers representing guy, every single thing, uh, sounded so Normal. The a problem that was a, he said that his he'd been ordered to change his linked in account not account IT wasn't clear with him, his IO or his conversations on the cause as he turned out the guy and we're not naming him not for legal reasons but just because it's totally go, I slip my mind. He is incredibly vocal on linton.

I am much more so than even non apple people. Apple people tend to list, you know, job to what they did. He has a large bier about four hundred words, and he talks a lot on IT. So I can easily see that he, at some point, i'm sure I advert tly said something. An upper went him, excuse me, any removed IT.

But that seems so totally plausible and reasonable that to then file a suit over IT is just, I me is is the guy expecting to leave soon? Is this an exit strategy? Because going to happen? Yeah.

IT is just one of those funny ones. I mean, if you're anyone, even if you have to bring your own computer policy at work, just have a bring your own work computer, don't bring don't connect personal computer to their ecosystem. Because i've seen these horse stories before, people want to leave apple and and apple is going to wipe their personal funds because IT was they were using as their workflow.

IT happens all the time. Have a separation of church and state. You have to like that. Don't, don't do that. But speaking of fun, apple employees, this week we got another one.

even fun a, fun a is that a real word? Even more fun than honestly, lawsuits.

But I guess they make movies about lawsuits. I can see like a apple TV, apple TV plus program with a angry lawyer talking like talking about A A person thinking they are being followed around double park. But um that could be a show but I haven't even Better one for you. Um I don't know if it's uh if I would be ocean ocean eleven or if I would be more office space. But IT lds somewhere in between, i'm leaving more office space if you from with that.

when I love that, we mentioned that before. I keep means to look up. I look at the trailer. I think it's very of its time.

But IT seemed beautiful. Trailer or not see you. Yeah, this is one of those ones were honestly, go read the script and you'd probably still hate IT. It's a comedy, a workplace comedy where the sky basically decides well, first of all, there's a character in IT based on the melton comic strips such a silicious um and he's just.

The kind of the bud of the joke, the whole thing, but the grand thousand yard, thousand fit view, whatever of the movie is, this guy is an account. And he's basically like, hey, if we take a penny off of every transaction from this company, we could make a bunch of money and retire and the company would never notice and they're going to do that, whatever. And it's just a silly scheme that goes wrong.

And it's it's a very funny, very silly movie. Everyone knows what i'm talking about because you've seen at least someone mocked the scene where they're beating the ever loving life out of a printer that they stole from the company in the middle of a field so um anyway worth the watch. My judge is a comedy genius. Uh I also referenced cracks often and that's also a my judge project but this is less fun um so again, just less like a good .

characters anyway, call me how right do you do you worst fine .

yeah a comedy of irs. Uh so we have an alleged, let's just put alleged around this whole topic because I think I said alleged seventeen times in this piece because the senator account s statement on this was so definitive it's just like they haven't been the court yet but an alleged six personnel from apple who are now no longer with apple for obvious reasons. I had this whole scheme going on.

Uh, one of them was at this financial accountant type who also worked at he was a CEO of one charitable organization and an accountant at a second charity organization. Uh, these were hot for kids who see you there. And american, chinese, international cultural exchange, where he's an account.

And apple has this program where if you do a donation, you can report IT to apple and they will match IT or double IT depending on what IT is. So a group of six employees allegedly got together and with this accountant person who also worked at apple and said, hey, you make the donations. I'll go to the company where I have privilege access ref, fund the donations to you, take apples, match donation and pocket them, and then I make money. But this is how you'll make money. You're gonna on paper, make these donations and i'm going to hand you the fragile ent paperwork so you can follow your tax returns and get, uh, whatever you off of that so they ended up defrauding ting apple out of about one hundred and fifty two thousand dollars and california out of about one hundred thousand dollars over the course of three years.

Goodness, how did they get cold then? Do you know?

Good, somebody slipped up.

I don't. They got in and sorry, the script is riding itself now. Okay, they were betrayed. It's probably love to turn them in.

Yes, no. I think center clara just noticed that this was happening, and they contacted apple nouns like, oh yeah, this is happening. And they worked together and track down who did IT and got them all a warm for their arrests. Appears that there maybe at large.

but they are in the wind. They're on the lamb. This is great. I don't know .

there are probably all arrested by now, but it's just yeah between july twenty eighteen and April twenty twenty one, they manipulated donations and charities. It's just a wild thing, of course, in their literally stealing food from the mouth of babes. And it's it's just awful, awful greed focus story, terrible human beings. I mean, at least office space had a story line around y two k which is hilarious.

But while we were talking, by the way, I got the script to working, the space is a really rough ferd copy of IT. But IT is online, so i'll have a nice time reading that later today. One thing that I realized SHE, i'm doing to you a lot.

We we need to rap up soon. But let's go from something I thought was going to be funny and turned out to be rather calm, powerful, but to something that is genuinely good. I I didn't know that this was a big thing outside the U.

K. But well, less and grow IT are projected onto the side of apple's U. K.

Headquarters at the best power station, as was, is that just for the U. K. Audience, or just the rest of the world equally love these characters?

Well, is the new .

walls be in the most? F O W L. Yeah.

yeah. excEllence. I've watched several of their specials and films, and I think they had like this TV kind of thing going on for a while.

Oh, walls and gram is very well known. Where rabbit or something? Yes, yes.

So yeah. what? I think it's a more than international thing.

good. Just a fun, fun bit. Of course, I like that.

They filmed IT on. They recorded the stop motion on iphone for the tower. That was really cool.

What are you trying to make this relevance to the podcast? Suddenly they did. Yeah, that's curious about that. They did the whole film that way. I imagine after all these years, I mean, it's forty years have been making these now they have a bit of a set up ready for, but that they could just slip in an iphone sixteen pro max and do the job is impressive.

Motion in its own right is an impressive medium. The fact that anyone can take the time to do that is, well, this holiday season, I encourage everyone if you have a fork television, you know, nice, big, fancy HDR, go get the fork. Remained red versions of adult dms are dear Sandy causes coming to town, this one nine hundred sixties classic stop motion clay films right?

I've never heard of the most. I mean sand cause kind of is a Bruce bring deals on but as i'm concerned this is stop notion.

Um yes so these must be very american so rut off the red no randel there's a few um but they are all they are all made around the same time believed by similar companies or maybe the same companies. But there the the stop motion animated features that are shown have been shown every year in the united states on some cable television channel for all of history.

So if you grew up in america, you have seen these films probably at some point um they they basically built the entire movie around one of the popular songs and then had a few other songs learned in just for fun. But the reason I bring IT up is they are stopped motion, and they are they took the original film and remastered in four, four case, so you can see how detail these little models are. I mean, if you've ever thing stop motion and the models are usually about hand size, right? So like if you saw a model of rudall, you would be about the size of a person's hand.

So they have these large sets where they walk around and do things. And it's just it's funny back in the day, looking through a blurry, fuzzy television, adJusting the rabid years to get the right signal to make sure that I actually came through correctly. Yes, to today watching IT in Crystal clear as if you were standing in front of the doll as IT was being manipulated in just seeing that stopped motion happen is really spectacular. I, I, I enjoy that. So just a little holiday recommendation here then into the show.

Well, for competence, I should say if you're in the U. K, what is and grow IT vengeance most file is on Christmas stake for the rest of the world. It's on neths s from, I think, generally the third something like that. So we get IT here first for once. But h while I go off to read office space and to check the dates of just mentioning, but are not sure, and you know, until to stop motion, where can people find you this week if they .

want to have the very act of on blue sky I we've cross the threshold and um I know i'm terrible everyone that I followed actively on massed on has basically moved to blue sky and I keep them both open side by side and scroll and i'm seeing identical post where people across posting there's only a few hold outs left. But it's kind of one of those things where i'm not very active about mess on again, i'm not deleting IT every now.

Then i'll find A A poster reply or something to comment on. So it's not like i'm gone on from the platform means still follow me there even if you call IT, i'll get unification and i'll check IT. You know, that's all fine.

I just most active on blue sky, and that's where i'm kind of hanging out these days. I've been posting a lot about, uh, the apple music stuff that's been going on and just talking about the news in general, trying to amplify more of what i'm writing, just, you know, getting into that social media nonsense. But of course you can always email me west that apple insider that com can find the email the top of anything we ve written.

And um you can leave us a podcast review. This week we have one William. I let you take this one.

This is cinta is who actually we met on blue guy at last week saying that friday a happy day because the new ueno 的 podcast， and actually says that she's learned so much from the two of us, the lives actually. I mean, this is sink. He is very generous. The knowledge of apple technology in general is extensive.

Since does that mean right as well as extensive? Thank you very much for the come on you like IT and nice to be talking with you are on blue sky and actually was you say you're on there most I was going to say i'm on this guy more than anything else that but actually i've missed your music posts. Maybe that's a kind of how much she's going on, but i'm definitely go back on particularly to look for years.

And it's been an odd thing. I followed too many people, which is we are problem to have. So i've been trying to take more advantage of different custom feeds and algorithmic feeds.

So the only post mutuals feeds are necessary, very necessary. So like William, if you're missing me, go add the mutual feed to your lineup and visit that every every time mutuals, you know that like I follow you, you follow me. So yes, that way only the people that are your mutual with will show in that time line.

That's a good way to catch up with friends. And then the only post is a good way to catch up without all the repost and replies, right? There's ways to do this. I have a tech news feed of just people I follow for my own consumption.

Um so that way because if I go to my following feed, I can spend forty five minutes scrolling ling and i'm still within the same hour of posts that because i'm following like seven hundred people. So I think once we can turn off repost for select people because there's a lot of heavy repos there, um i'll have a Better control of my following timeline. But until then, i'm leaning heavily into those other timelines because.

There is no I I am a completion ist. And I can't do IT in blue sky until someone, someone out there, if you're developer, do IT somebody please make an APP that lets me have a safe, dreading position. And then I score up to present day, and then I leave and come back and i'm still there.

And then I score up to the present. That is how I use twitter. That is how I use master on. I want to use blue scope the same way. Please make that happen. I've been on following a lot of not dory if we're mutual and everyone follow you, but like following following a lot of the heavy repost accounts and it's it's helped a lot but i'm still in a weird spot are it's just very overwhelming. But William, you also been posting on base sky about your youtube channel .

yet fifty eight case is expanded in the few weeks. Thank you. Ask you about that this week i've done from apple users the best Christmas gift guard for writers.

And the thing with that is it's not, you know, for you to buy present for other people is by yourself. This is what you want. Go get to this Christmas. Yeah, I think I need to be apps next week things. Then there's also some writing workshops on there on monday.

So I have been mentioning that a bit on blue guba, actually a bit I say he could epically are not sure that's a very british, even cake british phrase, but not sufficiently often I will be Better at IT, particularly when have explored mutuals. Except you did just say they're very dangerously. If you follow somebody back, if you mutual follow us, you'll never let us go.

And I think in chinese accepted. What can I do? Not enough. okay? We now know what we're going to do before.

Did now in the except show, we're going to read the office space script. We're going to spend a lot time having fun on blue sky. And you know we might do some work from time to time, but probably not.

Can I just say thank you to our to sponsor this week, one password, an oracle and thank you very much for listening except if you are enough and like that plus some scribe. But but don't stop. Listings will be back in just a few moments, but otherwise speak to .

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