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cover of episode NetGalley Launches Booktrovert Consumer Marketing Platform, BookTok's Obsession with Marginalia, and More

NetGalley Launches Booktrovert Consumer Marketing Platform, BookTok's Obsession with Marginalia, and More

2025/6/30
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Book Riot - The Podcast

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Danica Ellis
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Rebecca Shinsky
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Rebecca Shinsky: 我认为NetGalley推出的BookTrovert平台旨在帮助出版商更好地接触读者,解决图书发现的挑战。然而,这个平台目前主要侧重于电子书赠送,功能相对有限,而且与NetGalley的现有专业社区没有整合,这使得它对影响者和普通读者来说吸引力不足。我认为出版商需要更深入地了解读者和影响者的需求,才能开发出真正有效的营销工具。 Danica Ellis: 我对新的图书应用程序通常持怀疑态度,因为它们往往无法真正解决Goodreads存在的问题。我认为BookTrovert主要关注出版商的需求,而忽视了读者的利益。这个平台的功能不够强大,而且与现有的图书社交媒体平台相比没有明显的优势。我认为出版商应该更加重视与影响者的合作,并为他们提供更便捷的图书访问方式。

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Danika Ellis joins Rebecca to talk about NetGalley's new consumer marketing platform, the latest decision in an AI copyright lawsuit, BookTok's obsession with marginalia, and more.

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Discussed in this Episode:

Netgalley launches consumer marketing platform Booktrovert)

Sarah J. Maas signs major licensing deal)

Judge rules use of copyrighted materials to train AI without authors’ permission is fair use, but using pirated copies violates copyright law)

Let’s talk about marginalia and the latest BookTok trend)

Atmosphere )by Taylor Jenkins Reid

Bury Our Bones in the Midnight Soil )by V.E. Schwab

Emperor of Gladness) by Ocean Vuong

So Many Stars) by Caro de Robertis

Sympathy for Wild Girls) by Demree McGhee

Awakened) by A.E. Osworth

Ten Incarnations of Rebellion) by Vaishnavi Patel

Among Friends) by Hal Ebbott

The Original) by Nell Stevens

Tusk Love) by Thea Guanzon

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