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cover of episode Episode 912: Five years of Apple TV+

Episode 912: Five years of Apple TV+

2024/12/4
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Macworld Podcast

AI Deep Dive AI Chapters Transcript
People
J
Jason Cross
L
Loyal
M
Michael Simon
Topics
Loyal 认为 Apple TV+ 五周年缺乏足够的宣传和重视,其知名度主要依赖于节目而非服务本身。Apple TV+ 的品牌名称与硬件产品重叠,造成了品牌混乱。Apple 不善于营销其内容服务,缺乏围绕内容服务创建事件和营销活动的策略,导致新剧集和节目的宣传不足,在社交媒体上缺乏讨论度,容易被用户错过。Apple TV+ 的内容如果放在 Netflix 上,将会获得巨大成功。 Jason Cross 指出 Apple TV+ 缺乏免费层级,但价格合理。Apple 不善于营销内容服务,缺乏对新剧集和节目的宣传,在其他平台上积极宣传其硬件产品,但对 Apple TV+ 的宣传不足。Apple TV+ 的营收数据不透明,其营收增长可能并非完全来自 Apple TV+。Apple TV+ 需要更多内容,但避免低质量的节目,需要每周推出更多新剧集或新剧。Apple TV+ 的内容数量在增加,但增长速度可能不会加快。编剧罢工和演员罢工影响了 Apple TV+ 的内容发展。Apple TV+ 的儿童内容缺乏知名度,需要加大营销力度以提高知名度。Apple 应该充分利用其热门剧集进行周边产品销售,在 Apple Store 等线下渠道销售 Apple TV+ 周边产品,充分理解和利用粉丝社群。Apple TV+ 的大部分观看量可能来自 Apple 设备。Apple 可能对 Apple TV+ 的现状感到满意。 Michael Simon 认为 Apple TV+ 拥有直接触达数十亿用户的独特优势。Apple TV+ 上有很多高质量的节目,其内容如果放在 Netflix 上,将会获得巨大成功。Apple TV+ 的节目在社交媒体上缺乏讨论度,内容缺乏曝光度,容易被用户错过。Apple TV+ 的营收数据不透明,Apple 服务营收的增长可能并非完全来自 Apple TV+。Apple TV+ 需要更多内容,但避免低质量的节目,需要每周推出更多新剧集或新剧。Netflix 的《怪奇物语》成功案例表明,口碑传播对流媒体节目的重要性。Apple 应该充分利用其热门剧集进行周边产品销售。Apple TV+ 的大部分观看量可能来自 Apple 设备。Apple 可能对 Apple TV+ 的现状感到满意。Apple 正在考虑将部分电影授权给其他平台。Apple TV+ 的电影类型较为单一,缺乏大众化娱乐电影。Apple TV+ 的部分电影时长过长。合适的电影类型和营销策略至关重要。

Deep Dive

Chapters
The discussion begins with the hosts reflecting on Apple TV+ reaching its fifth anniversary and its journey in the streaming industry.
  • Apple TV+ launched on November 1, 2019.
  • The service was overshadowed by other Apple product launches.
  • Apple TV+ has been underrated compared to competitors like Netflix and Max.

Shownotes Transcript

Translations:
中文

The apple TV plus service recently had its five year anniversary. So on this episode of the mural podcast, we're talking about apples four ray into the entertainment streaming industry. What is the experience in what can we expect in the future? And of course, what are our favorite shows? It's all on the episode of stay tuned.

Walk up to the micro podcast i'm loyal here with Jason cross.

Good morning and .

Michael Simon.

Hi rosie.

On november first twenty nineteen, apple lodge, apple TV plus it's video streaming service. Um we weren't able to cover able to plus on november first of this year because apple signed to release a bunch of new max at same at that time. So we weren't able to do our you know five year birthday coverage of apple TV plus a month ago. But you know now that it's winter here in the northern hemisphere was spending more time indoors at watching T V. So we thought we thought we talk about apple TV plus as IT.

Just watch T V. All your long room, right?

They didn't. I kind of weird that not weird. But it's got a little bit of a first opportunity that apple didn't do something for the fit anniversary like they didn't they didn't even market around IT or anything like .

you know kind of like it's what the reasons why I want to talk about two plus it's sort of apples approach to IT. You know it's always been somewhat under the rate are kind of in terms of life compared to death flix and max and you know and even you too, it's it's there people need to know about IT because of shows, not because of the services. You know some people know about netflix and the shows, whether people know about shows. And Better on apple TV, do you really mean yeah .

I think it's part of its that with that brain problem of apple names, everything just apple generic item IT doesn't have a its own name and IT shares a name with a hardware p product that not a lot of people buy, right? It's apple TV is a hard word thing and then there's apple TV plus, which is a service which is not only on the apple TV hardware thing, it's on all, all kinds of things. So IT was kind of A A, A branding problem. They needed to give IT a name like a real it's .

a funny thing because it's the only is the only streaming service that has a direct delivery system to like a billion people.

So IT should be .

ordinary, popular, but it's .

not well, also has no free tier and isn't it's weird because it's the cheapest streaming service for what you get, but IT doesn't have any kind of cheap tear, right? Like there's no I don't IT has one year. It's got family sharing.

It's got four k it's got you know download episodes, got all the the perks that you Normally have to pay for the highest tier of some other competing service for. But there's no like I don't want any family sharing and I only want ten D P in blow blah. There's one there's none of that at half the Price like what other people do.

So and that's similar to what they do with apple music where there's no free tier. It's ten dollars a year to our eleven dolla month. And yes, you get is a great service.

But if you are a spotify free customer and you not mind listening to ads, you not mind having shufu, you know you know the plaything the apple does not offer and they won't like that fair thing. They believe in offering that premium tear and that's IT. But as Jason said, that premium tear costs like twenty three dollars a month and ethics, it's only ten out. It's cheaper .

mean everybody been raised in their Prices. But even so, it's cheaper than super than everything, cheaper than youtube. Um but yeah it's so I think that's part of IT.

It's because like what do you call IT? It's apple td. Like but if you're not if you don't know apple, like you don't think so.

Yeah, that's I think that's part of the issue. But the other part of the issue that I think apple doesn't know how to market some races. It's exceptional marketing hardware.

IT understands that we have new hardware coming out. There's a launch. We buy ad campaigns around that.

We buy ads, continuous content services like apple R K, or they said they don't understand that you need to event events for them and have special sales and do marketing around them that involves other, you know, quoting like IT the greatest whatever ever. You know, like the little poor coat from reviewers and stuff s like that. Like he doesn't do any of that stuff.

And that's how you market those. That's how you see things on. You know steam, for example, which is a digital marketplace for games, has multiple sales a year during the middle in the autumn sale. Now where they discount a whole bunch er games, they work other other games, just a bunch games and they market around IT.

They have like I mean, they don't do traditional advertising, but when you load up steam, there's like a whole big graphical page and all the stuff and they push all these things and apple dishes doing that IT just releases cut and is kind of like that for apple music. They're getting there like they started to do apple music, started to do pod caster words, but they don't make a big deal about IT. It's these little private of areas that he needs to be a big I need to be able to turn on my apple T V or my apple T V P and watch the apple podcast awards where people go on stage in a crowded on nitta um and IT accept there are reward right like market. These things make IT an event, so they don't build events around their content services. And I think that's part of the reason people don't .

understand and they don't even make like the release of a big show like a big deal with the exception of ted lasso. So but other other shows that are just as compelling and packed with stars and our the third season like they come when they go yeah without much fanfare, like silo or morning show or whatever like these are established titles, establish series, they have fans, they have a building audience. They still making serious, that is they must have an audience, but they don't really market that. Yes.

is a trailer. I need, I need to see. I need to be watched some other show and some other OK. I comes .

and I ve been somewhere. I've seen a trailer. I've seen a tweet. I've seen whatever IT is by apple .

that really do that to put IT in apple terms. Like if i'm watching any other channel on T, V, i'm gonna see an iphone ad when there's a new iphone out, and i'm going to see a new ipad air when they released a new ipad. But when the new servers of servant comes out, i'm not going to see commercial sport.

So they need to ramp up. There's a sort of awareness game that say IT is starting to IT spend five years, which isn't a lot of time. I mean, compared to these other brands that have been around for ever have a big catalogue, e and IT is starting to build popularity. People are aware of that. People are starting to watch these shows, certainly winning lots of awards.

So I mean, honestly, if you took the apple T, V plus catalogue and put IT on netflix, IT would be huge. Half the shows would be, oh yes, runaway hits all over social media. People talking about them.

I I am I where you know that's our business. We're on social media a lot to look for what's happening. I'd never see anybody talking about apple .

TV play shows. Yeah you have kind of go look forward right?

Yeah yeah whatever. Ah a new season of one of my favorite shows on apple tea comes out and then I don't hear any buzz about IT and are all get surprised when I see a review or something that I get a little disappointed because I like I wish people would care more about this particular .

and I want to talk about mythic quest online with other people.

And like their time and all like a show that I watched, like for example, shrinking just came back, which he was four ozon IT is is fantastic. But I was four episodes in before I remember that I was fair. No, I don't hitched.

Go to the apple T, V plus section to see what's new. And there's such little like exposure outside of that APP that you can just miss a whole seat. You can go by and I go with.

Look at that all here. That is fantastic. Tic, if that was I networks, IT would be like the number one show with a bullet. IT is also, yes.

we don't really know how much money apple T, V plus rings. And because apple doesn't, yes.

yeah. no. All we know is quote, services goes up every quarter.

Yeah, goes up every quarter. And I had made the assumption for a while there that what was boosting that revenue was apple TV prosper. You know, after we decide we that we're gonna about apple T V plus on the on the podcast is like maybe it's not I don't know, but then what would be boosting? I A different discussion.

But yes, I mean, apple music goes up a little. It's subscribe, can't goes up a little all the time.

The biggest thing is uh, in APP purchases for the orange made by apple that I believe the biggest chunk of that services .

called services yeah it's all that.

It's all upstart revenue. I think that yeah, he was probably sixty percent of IT. I think apple T, V plus is a nice no, I will be one five or so apple music.

P, you know about the same thing and it's it's eleven dollars a month for everyone. You know apple music probably has sixty thousand and a hundred. I have a hundred.

so I like music. I has a budget, has a free tier .

is true. I but yeah it's a it's it's a nice chunk of change that they're getting um from both of those as well as the other ones.

The latest number I could see on IT was they they announced or or some metric had ninety three million in, but that was june twenty, twenty three. So they may have a hundred million apple music scribers.

Okay, go. I know I .

don't think they have a hundred million apple TV subscribers.

No, I don't think so. no.

So five years into IT, you know what of things I wish apple would do is, is create more content for. Sometimes i'll go into IT, and you know, I believe that all the shows there are good show, but i'm not interested in most in a lot of the shows on on there. So i'm not to watch them. And I wish they wish that I don't need to be like netflix and netflix. All what feels like overwhelmingly .

to .

is and a lot of IT and a lot of IT is just the sort of like unscripted slop, like there's just so many game shows and reality game shows and dating shows and stuff like that. You know I the world doesn't need be filled up with a bunch of that and glad they don't do that. But to your point room and like you kind of need something new to watch every week .

and that there is generally something they're just not like like a news, something they'll be like an episode of something oh yeah, every there's something that Price.

But what I mean is they need either a new season but a new show or a new season of the show every week for you. And that means and and you're not interested everything and there just kids programming and so like that, that means they need to be launching two or three shows or seasons of shows for movies every week. And they're canada at about third that maybe there's usually one, sometimes two new things every week if there's a movie or kids program and IT just needs to be more just poor.

Yeah kind of seems like this is what they're going to do. This is the stream that there that they've settled on because it's it's a lot more than IT was a five years ago, for sure. But even a couple years ago, like it's you can turn on apple TV every wednesday and get you know what is a two or three new pieces of something that might be the fifth episode of a season that launched them on then I ever go. But yeah, it'll be it'll be new and I don't see them really doubling their efforts here. If anything, I won't be surprised to scale back a little IT production.

The the forecast right now looks slim, and that could be because things aren't announced yet, but there is not much in december, there is a, there is a little documentary series about animals called the secret lives of animals and the latest wonder pets. You know but there's nothing until mid january when the new season with a finally the second season servants comes .

out and then not more .

a week or .

yeah A B koi definitely .

put copy and the rider strike was a one two punch and slowing down the growth of apple TV. They they just launched IT.

They got all these things there like, okay, let's get all in production on all our season tools and stuff and then just like being on the, oh, everything I delete, everything I held up, it's something is kind of the poster child for that ended IT took off people who saw IT were like, wow, what a great show got really absorbing IT. They prove the second season before the season was over, they ended on a big clifty. Er and then you don't get anything for two years. I've forgot hf of what happened in that job.

Yeah it's not that kind of show that you can quickly break .

up like there's a lot going yeah like going on to feel .

like I need to rewrite the whole .

thing and .

that's what they want you to do yeah is there anything about apple TV plus besides more content you guys wish IT would do? Uh, trying to think of something .

after this isn't really dream to me. But um i'm curious to have people with kids feel IT does with kids content because they definitely have a an amount a decent amount and they know and they have as with other things, they're not just licensing stuff that you can find everywhere. They're just like this is on apple TV. Plus I don't like plus they don't have anything that sort of like a big name.

The fact .

peut there are .

two big yeah things things that .

fifty year olds remember from their childhood. But that's not what kids today are into. Like they don't have like they're not like the sole place you can get pokemon or whenever right like the da, but they didn't buy anything that's like super hot with today's kids. They have a lot of stuff like sako, many friends, what's the other sort of branded thing?

Wonder they don't have like A A blue .

e or something that a blue. So .

again, they could. We just don't know because the reason why those shows become public with kids watch IT, they talk about IT and they go to pressure and they say all they just see blue and and and then they sell the things in the stores. And then like IT becomes this culture. There's nothing on apple. The apple is not doing anything to kind of Foster that .

with any experience. Like I know anything thing I don't know anything's that good, right? Is like I said, I don't watching the kid stuff.

But even if IT is like you said, they're not selling much. They're not in all the kids selling like blue shirts and and ones and stuff to animals and all the other stuff. So like are they doing that with all the sago many friends stuff? Are they doing that? You know, all the other kids .

to put in the work, like when you see a budget for a hollywood movie, they say like double IT for marketing because that's what goes into getting people to see these things like they don't just organic. Not everything is like dead pool where people know what IT is. So you have to get put IT in front of people's faces every single day for two months before IT comes out and to get them to go to the theater.

And it's the same thing with with streaming. I mean, stranger things is a perfect example. That was a nothing show.

Netflix and I caught fire on twitter, and then I became a cultural thing because everybody talked about that. They saw and they told this person, that person want to told this person. And then IT was all about about netflix did not market IT as a hit at all. IT was just another show. Yeah right?

First you but but they jumped nothing. Soon as they blow up, they jumped on in IT.

Like a great .

example is why can't I go to apple dot com? Slash, ted lasso and by all the fc birch in the world. Yeah like why is that not there.

right? Thank T V. Yeah yeah the right.

They do have to last so merge, but I believe it's through .

it's not apple .

yeah and .

it's it's not a target. It's not a walmart. It's not in the places that people .

go or even in the apple stores, right? Like why isn't there are just a rack of A F C. Richman jerseys in the apple store, right? Like there's so much they could be doing that. They're just not you're not been looking at IT that way and they do the same thing with other services.

And if they did that, like if they do what they said and put the shirts in the store, people would get upset. They they be a group of people, but that's .

still people talking about. What about the most .

talking I D right? See if they go to what they watch IT. They tell somebody else that's how this stuff works. And apple is just really bad at that. And it's funny because they're .

great out with everything else.

I pherson als with pat my homes, like I can't stop seeing them there everywhere.

Yeah, when it's a product, they really know how to launch and work in the product and they the shows are not getting the same treatment. They don't understand to have to take a content product and make physical product around that, that lets people see interact with IT be fans of IT. Yeah they certain I don't understand fan community .

that way and they do understand that is not just an apple product benefit like they have an on samsung TV. They have the APP. They have you can get in anywhere apple T V plus. You don't have to just have an iphone or or an ipad or mac whatever is to use IT. But I would I am venture to guess that the the viewership are non apple devices is close to zero because I can't imagine anyone on a samsung device smart device going to apple uh um going to the up store down on in the apple T V, finding apple T V plus, logging in, getting this there's no way viewership on the apple TV is probably like eight eighty percent of apple T V plus viewership is probably from the apple T V box. Which is an inherent small number of people.

I I don't know that it's there there. They're one of the building default apps on a lot of smart tvs, which I think is a lot how a lot of people watch a lot of stuff, like I think a lot of people just buy a sand sung TV. And when they first turn IT on and saw it's got netflix, it's got max crime and apple td there on there through there on the bar.

You probably have to do a software update, but he watches through all that. I think there's probably a decent number of people who are just watching that or they're just watching on yeah through just like their smart v that like they didn't have to hunt you down. I was on the bar. Is there you know um that and like you said, it's on your iphone, comes on your iphone yeah you know or i'd had whatever.

I hate watching anything on my iphone. I know .

people I don't want yeah .

nothing longer than a short like a or video like video internationally. I don't know that that's true. I there's things like like in places like india, net lix has a got to ninety nine subscription for people and stuff. And you know I think that there's there's a decent chance that like netflix s is just more popular on an iphone internally.

You know we keep talking about how apple is a marked more, but maybe apple is happy with the .

way marketing IT you like. So we don't know the numbers. I just look at the I just look at that sort, how IT fits into the zigzag ity people online talking about IT, and it's not well represented there you about a how popular IT is or isn't and and IT seems obviously is more they could be doing.

I guess my argument is maybe they don't want to do more. You know, I don't because just now, I mean, if if you're .

going to create a service and then bring that service to a bunch of different devices and you would date when why .

people that watch IT, yes.

there are so much a evidence of apple doing something. And then that kind of just like I don't want to say founders and I don't want to say ignored, but I mean the product .

but the product is good. Like there are a ton of good shows on apple T, V plus. Yeah I said before you take any one of them put my netflix and it's their number once show yeah like automatically yes.

there's a number of that would do really well. Yeah on other services speaking in of which what if you guys sense since are we know they're watching the marketing, but what if you but what if you guys like to this year that you that you've watched now that we're kind of close and out? The twenty .

twenty four, my favorite apple TV pledge shows this year was and I ever watched tone of them, but dark matter was fantastic if size fight show is about like a like a multiverse type thing yeah and so i'm a big marvel mcu fan. And they also have a multiverse story line going on in its and seventy .

and every different directions.

Everything was multiverse s this year yeah yes.

this one like, so watching this made IT seem like there's like a way to do multiverse in a way as compelling and interesting and intelligent and not messy. And IT was IT was really, really good and ended on a someone of a Cliff hanger. And I don't know if this is gonna be more .

do IT has IT has been renewed?

I would have, okay, good. yes. So but I was I was excEllent. Um we actually watched my my wife and I actually watched at a second time, but so we got up to like whatever was the most recent episode like ever had, six or something. And then we went back and revealed before we get to the finally because there was so many threads and so many story lines and so many like little moments that you missed IT was IT was just fantastic. Um so it's that one is based .

on a book um and people yep, IT is it's well regarded. The other one sort of really role regarded, that's all my list but I haven't started yet because I haven't had like time to downtown one hour da thing is salo, which everyone that was kind of like nobody really expected that to be a great a great show or a big show. And IT, the first season did pretty well and kind of built up a lot of word of mouth. And then as the second season was coming out, every boy's like, oh my god, I can't weak because got another thing ended on a Cliff and your own stuff so the second season is going and I just kind of that I bookmark did like when I when I keep the time .

yeah I ever want to that but i've read that's one of the few things that i've read outside of like the apple TV plus APP about I guy know that exists and is in its second season IT, but I haven't seen IT either.

I'll tell you what I really enjoyed was bad monkey.

Oh, I got to see that that time like this. I'd like fun and .

I haven't watched that. IT is excEllent for IT is yeah and if you'd like vince on, he does the vsq an thing yes just how you want ah but uh but also it's from a call Harrison book and he he does his great sort of crime drama you know police from the type .

books are usually .

always based around self lord to somewhere which is where I from so there was that hook too so ah it's a really good show. Um even people people who don't have that try to hope to IT IT moves long quickly. It's really interesting good mix of like funny and crime drama.

Yeah yeah looked like I saw that .

little or and just like you're not pull anyone in with that name, the name makes total sense when .

you watch IT. So I have the second mix, uh, recognizing of what talk matter. I enjoy that and I have to admit, I have been watching any other apple TV plushes. Not because I don't want to, because, but because i'm going to be taking a long trip on an airplane up for the holidays and some kind of stacking my shows.

What's the .

first all year? What i'm .

gonna be watching is the second season of silo been waiting for that um and then season for a slow horses.

I I like, I never see. Yes.

I love that show.

You have no slow horses.

I like .

to watch IT the wonderful thing about slow horses that the seasons are. So I think episodes each and they come relatively quickly.

I had started watching season two of the um of lute and then right .

yeah .

and I kind of forgot about IT and season two of the big door Prices kind of waiting on that that's .

pretty fun .

too yeah yeah.

I only shows apprendre. I think I do.

Yeah, i'm looking forward to those shows particular I have to spend eighteen hours on america. So nice so it's .

time so you can .

much .

that's that's that's like three .

whole seasons of something.

Yes, I don't know. I'm going to have enough shows that the problem i'm not more about. so. Yeah, if you guys watched any movies on, uh, apple TV plus, I have not .

still i'm trying .

to think of the time from this year.

I definitely yes.

IT was he was fine like IT wasn't IT was okay. IT didn't need to be hit and colony like I could have been any two actors doing that. I was I was fine.

I think actually that's the only thing that makes IT good without without pitting cloney. It's just it's a that doesn't have anything.

but that is like there are the only my reason why you would be complete and if otherwise the story isn't really there. The plot is .

kind IT glue to just kind of play off each other and then it's fine. It's interesting. I heard that IT was they were going, na maybe do a equal and then IT um they decided like not to. They killed IT.

What is in the reason? So the rumor is that deadline reported that the director, he was supposed to be releasing the theatres and apple decided not to. And he and he was obviously not really with that decision.

And that was IT like he just pulled out instead. Well, if you going to support me, you not going to support you. And that was that I don't think that needs another one I think is fine.

I was like that that was the right decision. You can't be worth what you have to pay. Great, then make this happen. I think that would be a neat you'll never IT would be way too expensive to them.

This would be a fun series with a different yeah yeah like yeah good problem to get out of every week or whatever. But it's the ads. It's it's a fine movie. It's okay.

There's a report, I think I was in business insider that said that apple was looking to license SE movies to other services. Yes, yeah.

I would be serious to see .

how a movie like that with two really big stars would do unlike netflix x or wherever I would end up because like like it's not bad and you know it's certainly Better than going into a builder in pain in you know fifteen dollars are taken in twenty hours or pop corn sea to sit in your house and watch like it's a fine IT was IT was an entertaining hour a half or two hours ha long I was but ultimately he was forgettable and you know not great .

but I feel the same way about argile, which I also watched .

this .

year and I didn't that so he was kinds cheesy and like, he has a couple lot of moments, but they got a lot of moment that really, G, Z. And then a lot of the other stuff apples been doing in the movies is been like real, like kind of Oscar bay, like winning cans, film festival award type stuff, like killers of the flower moon and you know, fancy dance and stuff like that, like blitz. These things are there. Just not there's nothing wrong with that. But they do so few movies that they don't have a lot of stuff to, just like for everyone johanson .

one is coming out soon. Fly me, me to the moon.

Yeah, he was in a year .

that was in the movies for a little bit, did pretty poorly.

but actually .

office.

yeah, that's okay. That's the kind of thing that I think like IT doesn't have. There can be A B minus movie and not right.

And so if they just mean if they're gona do movies, more of those a year where it's just you look at watch IT got started. You like it's it's fine, it's fun. You're it's you're not just have to in a bunch of Oscar, any more of that to go along with napoli right here. Yeah, hillers are the flower moon, which was another that was early this year. I watched that one IT had come out theaters.

My god.

like it's not that that was a bad movie. It's just that IT was three times as long as .

IT needs .

you and I know that nobody can .

tell mary can .

tell much say that he needs to add like because his march score says he but somebody needs to do that because that was in .

good is is too a lot. They're all too a lot.

Yeah, but that was a really good to our movie that lasted three and half hours. Me did the same thing.

I mean, the irish on on network, same thing. Like, yes, IT was way people .

are so happy to have saying that let do whatever at its like and and I it's just too prestige and nobody y's willing to write a bad review and say, like, this is too long but there IT .

must have been a dozen times where I SAT down and said, alright, i'm gonna watch this. I'm gonna watch right and then I would call IT up and I would see running time, three hours and something. Then I got right? No 啊, 那 那那 yeah.

you like what I got? I got somewhere to be tomorrow. I can do this now, right?

I haven't seen this particular movie, but there are every scores says a movie, there's bits of action and then there's like dragging parts that are just half hour, feels like forty five minutes, just the way he his dialogue in the way he shoots. But netflix didn't he didn't do another one for you to know them about TV. So baby, people are starting to tire of this auction long form format.

I think it's .

also very expensive. Yeah, I don't have to and didn't do valentia's.

And I think part of that is subject matter of like that doing on the Younger generation, not like oos or sizes like they didn't prepare um but at that run time they can't show IT that that often it's not just true turn around. There's not going to put in in four different theatres at your movie. There's end show IT all day long, a million times. So IT just IT just is limited how well I can do so.

Uh.

what's interesting.

this this is an able to be plus. But more or two just came out last week, may two hundred plus million. Yeah, that was a series. Yeah, good for them. That was a series that they turned into a movie when um what's his name came back as C E O because eager yeah because they he said, like now this should be let's release this in the theatre so they took uh, eight half hour episodes whatever was a condenser to a movie released and made, they are going to make a billion plus. So you know, I can you just have to know your audience and you have to, you know, nail of the execution of them.

I think that makes a lot of sense for musicals anyway. Like I I don't think you can sustain ten, eight, ten episodes of musical, whatever I say. There's not that could be enough good songs. And it's also .

it's a crazy notion that ana, which was a hugely popular and then throw what is effectively moana to on disney plus for a month. Like what is like what's the benefit there? Like that's crazy. Like at least try and theaters. And you know, they obviously he had hit Peter.

got to be there, but apparently get .

the characters come back, you know, it'll be fine because I mean, lin min, well, maranda didn't do the music and people still like IT, so IT doesn't really matter.

yeah. Um so what are you looking forward to this coming? I always since coming here, we don't know what's all coming out this coming here, but coming up. What you the .

one thing i'm looking forward to most is apple for the world series of of twenty to twenty twenty four world series I just took place with ex and the dodgers. They announced before we knew with the eggs in the dodgers that they, we're gonna be producing a, uh, documentary of the word series OK. And I turned out, first one turned out that I was iron judge viga SOHO, tony.

So the two biggest players on the planet. But there are a ton of little storylines within net show, hey, gets hurt, judge goes like over the series. There's there's there's soto wherever he ends up.

There's that game five where they made eight zillion errors and and cost of the game. So IT could be like with with apples production, with their cameras and with their you know the way they they present their friday night baseball. I'm super excited to see how they put this thing together because he was IT was a quick series and IT was a lab sited series. But IT was one of .

the most interesting words are doing but there's no like release .

now I assume I assume sometime when the season starts for next year, as soon they have an one is coming out. Yeah I I guess this April, I may have twenty twenty five because it's just a documentary. So like yeah footage is there like it's it's not that hard to put together.

Yeah and it's not gonna ten hours of stuff.

Now I doubt maybe you might be maybe maybe just a movie I would have I know .

yeah might be that might be the documentary series where its four episodes right IT .

could be less won what episode per game or something.

I don't have a particular shop looking forward to. I am more looking forward back to marketing. I'm more looking for you as to what's panning out in terms of all these rumors with the ted last. so. Yeah yeah .

I really know rumors.

Yeah a lot of rumors, but no one really knows that everyone who's involved there IT really being quite about IT yeah, but that seems to be happening and .

is another season isn't spin off like yeah, there's a lot of .

people going to be in IT. It's yeah yeah .

or is IT multiple things? Is there other season of ted lasso w but also a spin off on the they keep off several things that could be spin off shows right at the end of ted lasso like they yeah talk about the women's team and that be a whole you know so so yeah that i'm interested to find out what happens there. But i'm not convinced like as that I don't like tasso, I would watch IT, but it's not like I know i'm looking I don't know i'm looking forward to IT what i'm saying. I mean.

I thought the same thing about Better call soul and that turned out to be one of the greatest shows ever. So like if they do IT right, like you can make those side characters super compelling. yeah. But I understand what you're saying, like he's the one that held that whole thing together like all the side characters are great because he was so great so we'll see.

Um so what of the um speaking of that there is one of my favorite choose fab T V is mister quest. You know it's a short comedy. It's not gonna be like set the world on fire.

But I love IT and they're doing a spin off as well. There's a new season coming out january, so that's one thing i'm looking forward to. But then in march, there's a series called psychist that's kind of an anthology, is one of those different characters, different stories in every a certain kind of things. So well and curious to see what happens with that, but that they are doing spend offs happen.

How long i've been since the last myth questions in a couple years.

right? Oh, well, this will be season for at .

least two months in .

season three, don't think so. Season three was twenty yeah late twenty twenty two. So yeah, it's spent years same to seventh.

O feels longer. Yp.

so there's that and then there's seven switch, you know also coming out in the middle january, which everybody who saw the first seven is looking for to what a great idea I I saw, heard that was a very expensive show or at least the equal is. And and some of that is because they kind of had to start things over as they got caught up in code and rider strikes on all these other things. But I can, how do you spend a lot of money on that show, like an office.

and not just an office.

but like the most deliberately plain office .

possible .

IT doesn't have a lot of special effects or anything. It's gets a really, really clever care work that partly tells the stories and there's some kinds on location fill me up but like it's yeah IT mostly IT seems like you would be a really big big um for present T V. So they're like it's twenty million an epsom like what .

maybe maybe they paid the actors more than .

the season. Real big things happen there is gonna a special effects budget and everything like maybe there's tough though.

One more shut out to a show that we weve overlooked at its airing now is the second season of shrinking with .

Harrison four we shed that would be on.

yeah, all right. That was in the first part, not in our favorite section part. But yeah, it's a excEllent, excEllent.

The potash is brilliant. The writing is, is, is fantastic. It's, it's funny.

It's quick. It's like the episode is twenty eight minutes in each episode. It's, it's fantastic. Airport is every bit of what you think he is at this age of his life is basic. Doing himself is fantastic.

Yeah, it's fun to see him play a different kinds character. Yeah, I mean, yeah, he is is hard to call a different character. It's grup man, the character. But it's kind of graphical men.

Yeah, this is very different .

kind of graphical man IT IT seems like he's haven't fun, right? And and everybody in the cast is just the right thing. They have just the right amount of each persons story line, yeah, and they have just the rate baLance between IT being funny and heart felt like they just found the line and they have maintained IT in the second seasons .

really good worth budge.

Well.

that does IT for this episode demichelis podcast, episode nine hundred and twelve. Thanks to Jason cross. Thank you. Thanks to Michael Simon.

Thank you, sir.

and thanks to the audience. Thank you for tuning in. You can subscribe to the mall podcast in the podcast APP on spotify, on youtube, at the market poddar ast channel are through any other podcast APP everybody comments or questions.

Send us an email at podcast at Michael to come contact us through blue sky that's at MC world on x, that's at mac world or on threats that at mark world on the score age q or on the macro facebook page. Join us in the next episode of the Michael de podcast as we talk about the latest in the world of apple. See next time.