It's like a resort...for ants.
(Just kidding. That's a Zoolander reference. I really hope someone got it and laughed).
So, what are micro resorts? Why do Jonas and I believe they are the best path forward for creating experiential hospitality?
And where are we currently building micro resorts (hint: one place is international, it starts with a B, and it's not the Bahamas - although I wouldn't be opposed to that down the road).
