Hamid Hassanzadeh started Parametric Architecture in 2016 to explore and share the possibilities of using parametric design tools like Rhino and Grasshopper in architectural workflows. He was inspired by his own experiments with these tools and the growing interest in social media for such innovative design approaches.
Parametric Architecture grew by initially sharing Hamid's own works on Instagram, which quickly gained traction. After seven months, he began sharing other designers' works, which expanded his network and follower base. By 2020, with 500,000 followers, he transformed it into a business, launching a website and other social media channels, and hosting live sessions with renowned architects.
Parametric design in architecture involves using algorithms, relationships, and visual scripting methods to calculate forms and spaces. It emerged in the 1990s with the use of software in architecture and became more practical with the launch of Grasshopper 3D in 2007, enabling architects to use visual scripting directly in their design workflows.
Parametric design has significantly reduced the gap between architects and engineers by enabling architects to speak the language of engineers. Architects can now optimize their models according to engineering needs, and both can work on the same file simultaneously, fostering a more collaborative and efficient design environment.
AI is reshaping architectural design by enabling architects to visualize their ideas through tools like DALL-E and MidJourney. It also aids in data-driven design processes, documentation, and cost estimation. AI tools are expected to make architectural workflows more efficient and sustainable, allowing architects to explore new design possibilities and optimize their projects.
Exciting trends in architecture include the use of AI for image generation and data-driven design, advancements in 3D printing and prefabricated technologies, and the exploration of new materials for sustainable construction. These trends are enabling architects to create more efficient, sustainable, and innovative buildings.
PA Academy aims to democratize knowledge in computational design, AI, and advanced design tools by making them accessible to architects worldwide. It offers workshops, events, and courses taught by experts in the field, helping architects stay updated with the latest technologies and improve their design workflows.
Architects face challenges such as low funding for projects, tough competition, and often not getting paid until after completing a project. Additionally, the labor work for architects is undervalued, and they often struggle to sustain their offices and companies. There is a need for better work environments and conditions for architects.
In today's episode, we are joined by Hamid Hassanzadeh), the visionary founder of ParametricArchitecture). Join us as we dive into the inspiring journey of PA from a humble idea born in a bathroom to the global platform it is today. Also, check out our latest merch at Interesting Engineering Shop).