The current surge in women's sports is different due to increased visibility, investment from businesses, and the autonomy of players to control their brands. The rise of Name, Image, and Likeness (NIL) deals in college sports and the elevation of storytelling have also contributed to this sustained growth.
Storytelling is crucial for sustainability as it allows the stories of athletes to be learned, appreciated, and celebrated. It helps build a pipeline of talent and creates a connection between athletes and fans, which drives long-term engagement and support.
The WNBA's growth has shifted the perception of women in sports by highlighting their competitiveness, physicality, and leadership. The league has empowered players to advocate for their worth and has shown that women can excel both on and off the court.
Women entrepreneurs face higher interest rates, lower credit approvals, and more collateral requirements compared to men. Despite a 97% loan repayment rate among women, they are often considered riskier borrowers, which limits their access to capital.
Nearest Green was the first known African-American master distiller and the teacher of Jack Daniel. He introduced the sugar maple charcoal filtration process, which distinguishes Tennessee whiskey from Kentucky bourbon. His story highlights the contributions of African Americans to the whiskey industry.
Fawn Weaver discovered Nearest Green's story in 2016 after reading an article. She conducted extensive research, gathering thousands of documents and artifacts from six states, and brought the Green family together to honor his legacy through the Uncle Nearest whiskey brand.
Investing in women entrepreneurs has a ripple effect, as they contribute to healthcare, education, and mentorship in their communities. Each woman entrepreneur mentors an average of nine individuals, creating a significant positive impact on society.
Owning land is crucial for brand ownership because it ensures long-term stability and control. Without land ownership, businesses are vulnerable to lease renewals and other external factors that can threaten their existence.
Asahi Pompei advises women entrepreneurs to focus on building relationships rather than perfecting their pitch decks. She emphasizes the importance of generating revenue and launching with 60% readiness, iterating and growing from there.
The Ogwumike sisters were raised in a Nigerian household that emphasized hard work, integrity, and education. Their parents encouraged them to be well-rounded individuals, which laid the foundation for their success in basketball and beyond.
In a groundbreaking year for women’s sports, sisters Nneka and Chiney Ogwumike unpack all things WNBA, the exploding fan base for women’s basketball and why “feminism is not exclusive to women.” Then, entrepreneur Fawn Weaver shares her powerful story of creating a billion-dollar whiskey empire while honoring the untold story of Jack Daniel’s master distiller Nearest Green.
Conversation recorded on November 21, 2024 at Global Women’s Summit.