With more and more properties selling off-market, that is before they hit the estate agents' windows or Rightmove, are the days numbered for the traditional estate agent? Not necessarily, according to Mark Wells, CEO and founder of Invisible Homes. He tells IG that the business model is working well for estate agents in providing a closed market of pre-selected who are keen to find out about properties coming onto the market before they hit the estate agents’ public listings.
Wells likens his business model to a reliable dating app where a filter has been applied to those looking and certain guarantees are in place. This means that it is possible to match a buyer and seller, for an agent, before it ends up on Rightmove.
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