Finding Your Ideal Patients: Niche Marketing in Aesthetics
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• Introduction

  - Why not every patient is your ideal patient.

• Defining Your Niche

  - Anti-aging, lip enhancements, post-surgery corrections?

  - Understanding demographics & patient psychology.

• Branding to Attract the Right Clients

  - Messaging that speaks to your niche.

  - Creating a personal brand around your expertise.

• Effective Marketing Strategies

  - Local advertising vs. social media targeting.

  - Referral programs & patient testimonials.

• How to Retain Niche Patients

  - VIP loyalty programs & exclusive services.

• Final Takeaway

  - Niche down to stand out and succeed.