Pricing Your Aesthetic Treatments for Maximum Profitability
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• Introduction

  - Why pricing is crucial for business success.

• Understanding Treatment Costs

  - Product costs, time investment, expertise level.

• Psychology of Pricing

  - Perceived value & premium pricing strategies.

  - Discounts & loyalty programs – should you use them?

• Competitive Pricing vs. Value-Based Pricing

  - Why underpricing can hurt your brand.

  - How to justify premium pricing.

• Common Pricing Mistakes

  - Not accounting for hidden costs.

  - Attracting bargain-seekers instead of loyal clients.

• Final Takeaway

  - Implementing a sustainable pricing strategy.