Peter faced significant challenges, including feeling abandoned by his agent, receiving a threatening email from his publisher demanding delivery by April, and struggling with the emotional toll of the process. He also had to navigate the complexities of balancing scientific rigor with accessibility for a lay audience.
Peter emphasizes storytelling because he believes stories anchor readers to the concepts being discussed. He contrasts the current medical system (Medicine 2.0) with his vision for the future (Medicine 3.0) through narratives, making complex ideas more relatable and memorable.
Peter structured his book by moving from objective to strategy to tactics, ensuring readers could follow a clear progression of ideas. He also used frameworks within chapters, such as the 'Centenarian Decathlon,' to make abstract concepts concrete and actionable.
Peter's co-author, Bill Gifford, played a crucial role in refining the book's structure, tone, and depth. They often debated how technical to make certain sections, with Peter pushing for deeper explanations and Bill advocating for simplicity. This dynamic helped strike a balance between scientific rigor and readability.
Peter ensured scientific accuracy by hiring a fact-checker to verify both the facts and their interpretations. He also relied on his research team to cross-reference studies and provide citations, ensuring the book's content was both rigorous and reliable.
Peter approached emotionally charged topics by drawing from his personal experiences and journal entries. He spent a year writing the final chapter, which dealt with deeply personal themes, and worked with his co-author to distill the narrative to its most impactful elements.
Peter included the 'Centenarian Decathlon' as a practical framework to help readers define specific health goals for their later years. By focusing on tangible objectives, such as lifting a grandchild or walking 18 holes of golf, he aimed to make long-term health planning more concrete and actionable.
Peter managed the extensive research and references by relying on his research team, led by Bob Kaplan. They fact-checked every study and ensured the interpretations were accurate. Peter also used his memory to recall key studies and requested his team to verify them.
Peter aimed to write a book that would remain relevant for a decade by focusing on timeless principles of health and longevity, such as the 'Four Horsemen' of chronic disease. He avoided overemphasizing tactics, which evolve quickly, and instead highlighted strategies and frameworks that endure.
Peter balanced technical detail with readability by working closely with his co-author to simplify complex concepts without sacrificing accuracy. They often debated how deep to go into scientific explanations, ultimately finding a middle ground that made the content accessible while maintaining rigor.
“I’ll never forget the first patient whom I ever saw die.”
Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 25+ years of industry experience — not to mention, a published author who has sold over two million copies of his book, Outlive.
In a nutshell, Peter is a prime example of what can happen when you share your expertise through writing. And he’s going to help you get started.
In this episode, you’ll learn how Peter wrote his first book — frameworks, strategies, how he packages industry expertise in a way that’s digestible for the masses — and how you can, too. If you’ve been burning to turn your expertise into a bestseller, this episode is for you.
**SPEAKER LINKS: **
Website: https://peterattiamd.com/)
YouTube: https://www.youtube.com/@PeterAttiaMD)
Twitter: https://x.com/PeterAttiaMD)
Instagram: https://www.instagram.com/peterattiamd)
Newsletter: https://peterattiamd.com/newsletter)
Book: https://a.co/d/57euBtR)
**WRITE OF PASSAGE: **
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**PODCAST LINKS: **
Website: https://writeofpassage.com/how-i-write)
YouTube: https://www.youtube.com/@DavidPerellChannel/videos)
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470)
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv)
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