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cover of episode Johnny Harris: Master Storytelling on YouTube | How I Write

Johnny Harris: Master Storytelling on YouTube | How I Write

2025/3/12
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How I Write
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Johnny Harris: 我的视频创作流程大约需要四个月，从故事构思到最终发布。这个过程包括研究、写作、视觉设计、声音设计等多个环节。我通常会与团队一起进行头脑风暴，确定故事的方向，然后进行深入的研究和脚本编写。在写作过程中，我会同时构思视觉和声音设计，确保每个句子都有相应的视觉元素。制作过程中，我经常在写作的第二天或第三天感到沮丧，因为我觉得自己还没有完全理解故事。然而，约束让我更加专注，也让我更加高产。我通过手机录音来记录我的想法和笔记，尤其是在复杂的采访中，我经常需要重新调整故事的方向。

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Johnny Harris shares his unique approach to video creation, emphasizing the importance of visuals, sound, and a well-oiled production process. His storytelling captivates audiences by combining engaging narratives with meticulous research and production.
  • Johnny Harris can make any topic go viral with his storytelling skills.
  • His creative process involves writing, drafting, editing, and visual composition.
  • The production process is streamlined, involving a detailed workflow from research to post-production.

Shownotes Transcript

In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, visual composition, and sound design. By the end of this video, you'll walk away with practical tools to become a better visual storyteller yourself. Enjoy!

Get 60 days free Readwise Reader at https://readwise.io/davidperell/

00:00:00 Intro

00:00:35 The Video Process

00:09:18 How to Research for a Documentary

00:10:10 The Marketing for a Video

00:13:15 Scripted vs Unscripted Content

00:15:18 The only app I use to read articles [Readwise Reader]

00:16:44 Full Breakdown of Johnny Harris' 4M View Mormon Video

00:45:34 Balancing Personal Passion vs Views

00:50:27 Every Story is a Promise

00:51:47 Highlighting Paradoxes in Human Stories

00:58:56 The "There's More Going On" Approach

01:03:20 Vox vs Independent YouTube

01:04:26 Pillars of YouTube Writing

01:05:27 Dealing with the Details in Complex Stories

01:07:19 The Art of Surprising Viewers

01:11:33 Learning from The Economist

01:18:11 Human Stories

01:21:05 Craftsmanship in the AI Age

01:24:02 How Would Johnny Harris Teach a University Class

Johnny Harris

https://www.youtube.com/@johnnyharris

https://www.patreon.com/johnnyharris

https://www.instagram.com/johnny.harris/

I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/

Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Follow me

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

X: https://x.com/david_perell

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