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Full Episode Details
So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?
Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.
Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind.
Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.
In This Episode:
0:00 – Introduction
4:44 – How Shiseido cut through the noise on social
7:33 – How creator relationships have changed
11:15 – The benefits of fostering strong creator partnerships
14:40 – Diversity and representation at Shiseido
20:44 – Networking with influencers
23:41 – Planning social content
31:05 – What keeps Taylor organized
36:34 – Taylor’s final two
40:25 - Outro
Resources
Schedule a consultation with ICUC)
Grab your free Social Media Audit Bundle)
Connect with Taylor on LinkedIn)
Follow Taylor on Instagram)
Visit Taylor’s website)
Visit SocialPros.com) for more insights from your favorite social media marketers.
