John Mark Troyer, Director and Social Media Evangelist for VMware, joins the Social Pros Podcast this week to discuss the origins of the community surrounding VMware, the tools his team has built to allow that community to change over time, and how they encourage influencers to remain active advocates of the brand.
http://www.convinceandconvert.com/social-pros-podcast/how-to-create-a-thriving-b2b-advocacy-community/)
