Shownotes Transcript
If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
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Full Episode Details Are you looking to cash in on social but you’re worried about how much time it could take? Well, tune in to today’s episode for something truly eye-opening! Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights! Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you. Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce! Oh, and there’s a fair few mentions of Daniel’s scarf. A mind-blowing episode…in the best way possible! In This Episode: 0:00 - Introduction
3:39 – Let’s meet Lauren
6:18 – Benefits of brutal honesty
7:56 – Lauren’s 50,000ft view on social commerce
12:32 – Dialling up your social commerce
17:19 – Social commerce skeptics
21:18 – Analyzing data
23:26 – Unsung hero channels for social commerce
28:18 – Dealing with trust issues
31:45 – Regaining data power
37:49 – Lauren’s parting advice for social pros
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