Arguably, two of the most iconic examples of digital transformation are Kodak and Amazon. Kodak failed to keep with the times, leading to the demise of a once dominant commercial empire. Amazon, however, had the foresight to not just “stay in its lane,” but step out and shape the world’s digital infrastructure with AWS.
Now, Lexmark, is taking note of Kodak’s failure and Amazon’s success and piloting into its own. Moving beyond printers, supplies and accessories — which is how Lexmark first made a name for itself — the company’s current motto seems to be “Print, secure and manage your information.”
In 2022, Lexmark lists Print and Capture as just two of its solutions, which also include Cloud, Security and IoT. The Lexmark Optra IoT Platform), unveiled September, is featured prominently on the company’s site.
Today, the company is unveiling Optra Edge), the latest addition to its Optra IoT solutions portfolio. Vishal Gupta, Lexmark’s senior VP of connected technology, CTO and CIO, says the company’s new tools and move into IoT) are just the beginning.
Article published on VentureBeat)
