In this episode of CVM Stories, we chat with Ryan J. Alvarez, the CEO of VIVA Bolivia, about the impact of super apps on telco revenue.
Tune in to hear why now is the perfect time to explore advertising through super-apps, and how this shift is changing the way CVM teams grow revenue.
Key takeaways
[00:01:00] Ryanâs telecom roots and entrepreneurial journey
[00:06:00] Why VIVA bought a distressed telco to prove the concept
[00:07:00] The creation and purpose of the Alva protocol
[00:10:00] Super app functionality and zero-rated browsing
[00:14:25] Revenue sources: ads, banks, marketplaces
[00:16:45] 33% prepaid ARPU increase in Bolivia
[00:22:25] Helping local advertisers succeed online
[00:35:10] Marketplace integration strategy
[00:41:00] White-labeled app rollout timeline
[00:44:45] Global telco partnerships and fair share vision
Connect with us
The video partner: ADLife Creative Studio
https://adlife.lt/
