Welcome to CVM Stories Season 3! In our second episode, we’re joined by Mantas Ratomskis.
Mantas reveals his strategies for growing revenue and retention in mobile apps. From managing critical user lifetime stages from the first 24 hours onward and sharing tricks to increase retention – tune in to hear this and more!
Key Takeaways
[00:04:45] The importance of the first 24 hours in user retention.
[00:14:40] The necessity of ongoing engagement to prevent user dormancy.
[00:16:23] Early stage user drop-offs are a major challenge.
[00:18:13] Defining and measuring 'active' users is crucial.
[00:19:37] Customization of user engagement strategies based on detailed segment data.
[00:25:22] Effective CRM strategies can dramatically improve retention.
[00:26:16] The risk of high engagement reducing lifetime value in certain models.
[00:31:09] The pivotal role of customer lifecycle management in digital subscriptions.
**About Our Guest
**
Mantas Ratomskis is an expert and lecturer in product marketing and CRM. He has a proven track record of driving customer growth, building high-performing teams, and optimizing customer engagement in mobile apps and subscription businesses.
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